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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Video sharing sites.

Types 145
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155
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9 Everyday Tools to Increase Earned Media

Kikolani

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? Why is this so?

Tools 151
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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Facebook. Tweet This!

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Which is why, of course, your business needs a killer social media strategy. Establishing a social media strategy will help you see where potential customers are hanging out.

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. If I heard someone say " I will tell my 300 friends on Facebook and 100 on Twitter to visit this store every chance they get!

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week.

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