Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Facebook. Tweet This! Share this on Linkedin.

Data 198

Data Social Media Radian6 B2B 198

SocMed Sean

JANUARY 8, 2012

Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material. So why the big shift? Email this to a friend?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Firebelly

MAY 25, 2010

Digitalia | Indianapolis Social Media Marketing « How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories | Main | BP Facebook Sentiment » May 25, 2010 YouTube Tuesday: Im A Social Media Guru! I love the line, "No one knows how to handle your customers like a total stranger working for $6 an hour."

YouTube 100

YouTube Social Media Paid Search SMS 100

Myrland Marketing

OCTOBER 6, 2010

The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. Yesterday, he engaged his audience with the informative, somewhat controversial to some in attendance, idea that Facebook is where we as marketers, entrepreneurs, service providers and businesspeople need to be spending our attention.

Facebook 88

Facebook Social Media Syndication WordPress 88

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « BP Facebook Sentiment | Main | 3 Easy Ways To Make Your Facebook Page More Welcoming » May 27, 2010 Jakes Take: Comcast Cares & You Can Too Comcast Cares. Comcast "cares" and your brand can too. Jake Hamilton is an Intern at Firebelly Marketing.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? What do you want to do? Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

ProBlogger

FEBRUARY 2, 2016

Include your brand name in the hashtag for the right impact. It does not only limit itself to major networks like Twitter and Facebook but also goes through more than a 100 sites including the likes of Digg, YouTube, FriendFeed and basically anything that hosts user generated content to find out trending topics. Google Trends.

Trends 37

Trends Reddit Hashtag Digg 37

Webbiquity SMM

AUGUST 23, 2010

Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value. Share this on Facebook. Share this on Bebo. Share this on del.icio.us.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

Also, one story on the Digg home page does not an expert make. People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Share this on Facebook. You can narrow search results to a specific timeframe and sort by date or source. Social Website Analyzer.

Tools 188

Tools Social Media Radian6 CoTweet 188

Buzz Marketing for Technology

JUNE 27, 2008

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Newsletters.

Social Media 280

Social Media Brands RSS Technorati 280

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. I got sucked into HOURS of consulting to show him the basics of Facebook (he was a tech luddite) and he argued with me for much of it. Why would someone pay money to work my facebook?

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Facebook Adding users as friends without proper introductions. And if they don’t accept, don’t send the group request more than once by asking them to join via email, wall post, or Facebook message. Turning your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Buzz Marketing for Technology

OCTOBER 14, 2008

— If you liked this article, please share it on del.icio.us, StumbleUpon or Digg. — If you liked this article, please share it on del.icio.us, StumbleUpon or Digg. Posted on 12 October 2008 in Productivity & Organization , Technology | Digg |. I’d appreciate it. :). Productivity 2.0: Del.icio.us |.

Products 260

Products Project Software Meeting 260