Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! If you have an established brand then the brand name should be in the URL .

SEO 313

SEO Social Media URL Engineering 313

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Saying It Social

AUGUST 13, 2010

After almost a year of teachi … Read More via The BrandBuilder Blog Share this: StumbleUpon Digg Reddit August 13, 2010 - Posted by akstout18 | Uncategorized One blogger likes this post 4 Comments » [.] (Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors. if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

JANUARY 3, 2013

This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Why is this so? You could consider using Pay with a Tweet.

Tools 151

Tools Digg Nielsen Klout 151

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Confusion over these measurements has fueled the social media ROI debate.

Review 152

Review Social Media Marketing Handbook 152

Bill Hartzer

DECEMBER 27, 2010

. – … you can scarcely watch a commercial without seeing the iconic Facebook, Twitter, and YouTube icons as part of the message. – But the ROI on this effort is still squishy at best. That’s totally right-on target. There is a lot of good, valuable information, including: – Reasons to Implement.

Research 113

Research Report Cymfony Social Media 113

The Marketing Blog

DECEMBER 24, 2009

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0 A tool is much easier to adopt than a strategy.

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

DECEMBER 10, 2009

themarketingblog.wordpress.com) Possibly related posts: (automatically generated)Reflecting about this New Study that Reveals Facebook Better Than Twitter f…No TitleDoug Cornelius on Social Media and Compliance13 Enlightening Case Studies of Social Media in the Classroom #in (via @Soc… [.] Criticising Social Media ?

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Kikolani

OCTOBER 10, 2011

This post will guide you to the right fields to optimize for the best possible search optimization of your social media profiles on Google+, Facebook, Twitter, LinkedIn, and more! Digg Marketing Guide – This post will help you learn to use Digg for sharing your awesome content with a larger audience. Social Media.

Analytics 113

Analytics SEO Social Media Google 113

Saying It Social

FEBRUARY 17, 2010

ROI from a social media marketing campaign can not be specifically determined at the start of a program. Be leery of a company that boasts of an ROI of $X, or an X% increase in sales. Do not ignore what is right in front of you because you are too busy posting to listen and respond! Do not be afraid! Stay tuned… more to come!

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Can One Bad Tweet Taint Your Brand Forever? But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook. Source: Facebook, April 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Kikolani

NOVEMBER 10, 2011

Social shares including tweets, likes, +1′s, stumbles, diggs, engages, and votes on other networks. First Place in the Conversion Fest Blogging Contest with the post “ Measuring Social Media ROI and Goal Conversions with Google Analytics 5.” Everyone is generally allowed to enter a blogging contest.

How To 124

How To Digg SEO Blogger 124

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Should you care more about Digg submission than about comments? Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. To be present on sites such as Facebook, Twitter, YouTube, WordPress, etc., … Trackback by Facebook Marketing | May 19, 2010 | Reply [.] Comment by akstout18 | May 18, 2010 | Reply [.]

Social Media 168

Social Media Marketing Small Business Cost 168

Kikolani

OCTOBER 12, 2010

Becoming More Accessible in Social Media Networks There are many benefits to being easily accessible on social networking sites in terms of building name / brand recognition and community. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO. Learn about the benefits and ways to be more accessible on social media.

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI ….

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Share this on Facebook. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

ROI 258

ROI B2B Social Media Press Release 258

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% Others want massive brand exposure. Thank you to both of you.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Myrland Marketing

APRIL 6, 2010

Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? What do you want to do? Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end.

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 4, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Metrics 130

Metrics Strategy How To Tourism 130

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Isn’t reputation management about promoting transparency to build trust in their brand? Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Your sales people are on Facebook half the day, and your receptionist tweets way too much during work.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Strategy Consultant Conference 167

Buzz Marketing for Technology

MARCH 23, 2010

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Share this on Facebook. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 211

Social Media Retail Loyalty B2B 211

Kikolani

OCTOBER 7, 2011

Branding in SEO – The Big Shift in Online Marketing – Traditional marketing methodologies, like social marketing and branding, are being more appropriate and efficient to be utilized in today’s, or perhaps tomorrow’s online marketing needs. There are, however, various uncertainties that you can choose to minimize.

Mashup 128

Mashup Resources Digg RSS 128