The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Distribution Platform :: Facebook Facebook dominates on its own platform with about 72k (92.6%) reactions.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. growth in India.

Facebook 167

Facebook Web 2.0 Startup Press Release 167

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think?

Campaign 140

Campaign Facebook Paid Search SMS 140

The Marketing Blog

FEBRUARY 6, 2010

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Idaconcpts

DECEMBER 21, 2010

Your overall landing page design should include at least a version of your general branding – if your site and brand is in navy blue then include this as part of your landing pages. Your landing pages should when possible be a mini-version of your main site, ramped up to sell the product on offer in a succinct manner.

Adwords 132

Adwords Brands Technorati StumbleUpon 132

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Convince & Convert

OCTOBER 7, 2010

The number of Creators (people that write blogs and upload video); Critics (people that review products and comment on blogs); Collectors (people that use RSS and social bookmarking sites), and Spectators (people that read blogs and watch videos) ALL went down by 1% to 5%. Is Facebook Making Us Stupid? How about you?

Social Media 151

Social Media Facebook Delicious Social Bookmarking 151

Kikolani

FEBRUARY 7, 2011

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). It is very easy to get fans on Facebook if you’ve got something worth liking, but what do you do once you’ve got them?

Influencer 161

Influencer Facebook How To StumbleUpon 161

The Marketing Blog

JULY 29, 2008

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! 48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. July 29, 2008.10:48

Products 100

Products Web 2.0 Startup Hotels 100

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

The Marketing Blog

JANUARY 28, 2008

02 am The Power of Product Packaging Jump to Comments Do you drink Coke or Amul flavored milk ? Is Apple also emphasizing on the packaging quality during the product life-cycle? Can you re-collect some instances in the past, where you’ve actually chosen a product/have been impressed by a product only because of its packaging?

Products 100

Products Web 2.0 Startup Apple 100

SocMed Sean

JANUARY 8, 2012

Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MARCH 25, 2010

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. To learn more about the Facebook Merchant Store application click here: [link].

Retail 106

Retail Applications Facebook Apparel 106

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

SEPTEMBER 8, 2010

You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Share this on Facebook. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 243

B2B Marketing Airlines StumbleUpon 243

SocMed Sean

APRIL 1, 2012

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube. Are you selling product or services? How will we measure success?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. Share this on Facebook. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Make them Sticky.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? But does it violate Facebook’s promotions guidelines? Which part of the Facebook guidelines JVC USA is violating was not specified. Apparently it does.

RFI 156

RFI Guidelines Facebook Press Release 156

Kikolani

JANUARY 3, 2013

This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Why is this so? What do you think?

Tools 151

Tools Digg Nielsen Klout 151

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Where are the people most likely to buy your products and services? Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

FEBRUARY 14, 2008

11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. apps and products if I am convinced about their value aspect to me & my ecosystem. Home About In the Media Cab Drivers as Word-of-Mouth Marketers?

Web 2.0 100

Web 2.0 Brands Startup FeedBurner 100

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

List 155

List Twitter Brands Microsoft 155

The Marketing Blog

JULY 23, 2008

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Social Media 100

Social Media Brands Web 2.0 Startup 100

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

The Marketing Blog

NOVEMBER 26, 2009

apps and products if I am convinced about their value aspect to me & my ecosystem. November 26, 2009.5:10 The scope of my blog-posts span across the Enterprise 2.0 layer and the nature of challenges being faced by organizations for its adoption. However, I still review some Web 2.0 I believe in the principle of sharing information.

Resources 138

Resources Web 2.0 Startup FeedBurner 138

Buzz Marketing for Technology

JANUARY 28, 2010

They are “advocates&# of the Avaya brand. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Share this on Facebook.

B2B 206

B2B Social Media Marketing Sample 206

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Should you care more about Digg submission than about comments? Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

Marketing 217

Marketing Adwords Mobile Social Graph 217