Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Share this on Facebook. Share this on Bebo.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

JULY 15, 2010

As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.&#. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence.

Buy 113

Buy Influencer Web 2.0 Survey 113

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media gives you this great gift of the ability to create community because you publish content on a regular basis – think of the way publishers have created community around their brand and their editors – the same holds true for B2B marketers. Share this on Facebook. Tweet This! Share this on Linkedin.

B2B 178

B2B ROI Communities Marketing 178

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

ProBlogger

FEBRUARY 23, 2022

Some of the most prominent sites in this space are Facebook, Twitter, Instagram, Pinterest and YouTube. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon). It’s also a great branding exercise to ‘connect’ with people in these ways. How to Build a Digg Culture on Your Blog.

Social Media 41

Social Media Digg How To Social Bookmarking 41

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Share this on Facebook. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Social media is about building relationships and influence. Share this on Facebook. It helps to be creative, curious, articulate, friendly and helpful. Social media is only for the young.

Social Media 220

Social Media Marketing Cost Guidelines 220

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.)

Metrics 159

Metrics Postrank Social Media Klout 159

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? A free tool for finding the relative influence of any Twitter user. Create video emails? This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Kikolani

APRIL 11, 2012

” If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.” Me On The Web.

Reputation 167

Reputation Blogger Tools RSS 167

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

FEBRUARY 28, 2011

Share this on Facebook. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

List 155

List Twitter Brands Microsoft 155

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

ProBlogger

FEBRUARY 23, 2022

Some of the most prominent sites in this space are Facebook, Twitter, Instagram, Pinterest and YouTube. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon). It’s also a great branding exercise to ‘connect’ with people in these ways. How to Build a Digg Culture on Your Blog.

Social Media 26

Social Media Digg How To Social Bookmarking 26

Webbiquity SMM

SEPTEMBER 21, 2010

The site also makes it easy to promote your newspaper through Twitter and Facebook. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Share this on Facebook.

Aggregator 187

Aggregator Paper.li B2B Content 187

Saying It Social

MARCH 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships. I'm guessing for most of you the answer is both.

Sites 132

Sites Activities Social Media StumbleUpon 132

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook. And they’re getting answers.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Myrland Marketing

OCTOBER 6, 2010

The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 3) &# In 2011, we have to look at how to diversity you as a brand.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Firebelly

NOVEMBER 13, 2009

Which brings us to the power of the market constituents to influence each other. Marketing is focused on listening and paying attention to what kinds of experience people are having. Social Search. Its affordable, its immediate, and its more tactile.

News 100

News Social Media Marketing Paid Search 100

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Don’t forget to follow Samir on Twitter. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Have a great weekend everyone!

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Payless Shoes Payless is another well-known brick-and-mortar brand that’s best known for their ability to offer quality shoes for a low price.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Wish that originating account could be removed from influencers.

Postrank 134

Postrank Analytics Tools Klout 134

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Come Join Me!!

Review 102

Review Digg StumbleUpon Web 2.0 102

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117