Sharing is how you build a Brand
Buzz Marketing for Technology
JANUARY 14, 2010
In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand. You need to put out a steady stream of content to build your brand. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever.
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