Remove Brands Remove Diagrams Remove Facebook Remove Sentiment
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5 Steps to Thinking More Socially About Communications

Dave Fleet

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM 413
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Why Investors Need to Use Social Media

Convince & Convert

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

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Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Hootsuite

As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. We want you to feel confident using social media to increase your brand awareness and customer engagement. You asked, we listened!

HootSuite 112
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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. . Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook. What are data analysis tools?

Analysis 136
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

NLP systems are still not good at detecting the sentiment of text or spoken word. The more sophisticated ones also use sentiment analysis to understand the emotion behind the user’s words. Not sure if we’ll use this…may come up with a new diagram. Facebook is all about engagement. AI and Email Marketing.

Marketing 109
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7 Levels of Social Media Engagement

Laurel Papworth

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. For 6 weeks, they will build up a Facebook Page, a Twitter account and so on. How deep is the rabbit hole of social media? And the CEO would quite like an iPhone app.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. How can an brand establish trust online?