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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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4 Content Ideas for Social Media Posts to Spice up Your Channels

Ignite Social Media

Looking for some inspiring content ideas for social media to help liven up your brand channels? Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix. These are great because you can easily customize the experience for your brand.

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Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique.