Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 104

Influencer Marketing Collaboration ROI 104

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. Fair question!

Influencer 109

Influencer Instagram Brands Marketing 109

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.

YouTube 103

YouTube Influencer Meme Review 103

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

Influencer 167

Influencer Brands How To Marketing 167

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns.

Influencer 237

Influencer Authentication ROI Survey 237

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not; 5.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be?

Influencer 167

Influencer Industry Content How To 167

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. Influencer marketing is far from over—but it is undergoing systemic change.

Influencer 120

Influencer Marketing Social Media Travel 120

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Social Enterprise 211

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Influencer 109

Influencer Brands How To Marketing 109

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Social Media Network Marketing

FEBRUARY 29, 2024

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Weave Compelling Narratives : Share authentic stories and experiences that humanize your brand, fostering deeper connections with your audience.

Instagram 56

Instagram Hashtag Curation Trends 56

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 91

Influencer UGC Metrics Case Study 91

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s like having an army of brand ambassadors spreading your message.

Social Media 124

Social Media CPA CPM CPC 124

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. Those early adopters might be outliers at the moment, but they definitely won’t be for long. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing.

Brands 228

Brands Conference Hosting Conversation 228

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 70

B2B Influencer Strategy Industry 70

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

Course 163

Course Influencer Training Small Business 163

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Your brand is not your logo! Big difference.

Brands 167

Brands Strategy Authentication Reputation 167

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 89

Brands Marketing Influencer Analytics 89

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. 3 Ways to Use Reels in Your Instagram Marketing Strategy.

Instagram 234

Instagram Brands Real Estate Remix 234

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Are you influencing brand perception in a positive way?

Brands 113

Brands Strategy Reputation Marketing 113

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. It doesn’t work #measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

The Realtime Report

OCTOBER 26, 2012

Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program?

Influencer 185

Influencer Marketing Upcoming Analysis 185

Socialmedia.biz

DECEMBER 11, 2020

The key to running such a company is marketing and merchandising. Many big companies had their start on social media or streaming platforms and capitalized on it by turning their page or name into a brand that can be sold, and more importantly that people want to buy. It all revolves around branding and marketing.

Social Media 90

Social Media Buy Overview Sports 90

Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales.

ROI 154

ROI Marketing CPC Retail 154

Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. Who is not currently on TikTok, however, are brands ! As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Trends 144

Trends Influencer Strategy Hashtag 144