Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

JULY 27, 2011

, what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Twist Image

JULY 1, 2014

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Ask yourself this: who is Facebook''s customer? what''s wrong with you? It''s about the ethics.

Adwords 94

Adwords Facebook Advertising Embedding 94

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? These definitions were fairly accurate until quite recently. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. Consider PCs. Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Design Style.

Social Media 107

Social Media Class Sample Samples 107

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Employer Branding and Talent Acquisition. LinkedIn ). Eldelman ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Convince & Convert

JUNE 7, 2016

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. As a result, brands have had to take their social media interactions to the next level.

Brands 60

Brands Compete Hotels Mobile 60

Sprout Social

JULY 19, 2022

The short answer: Yes, definitely use hashtags. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. For brands, hashtags can help social marketers reach niche audiences and build community. What is hashtagging?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Positive sentiment doubled. #1

Banking 218

Banking Sentiment Campaign Team 218

Pam Moore

AUGUST 31, 2018

You definitely landed on the right blog post today as I am going to help you. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. If this is you, you are not alone.

Social Media 147

Social Media Training Startup Team 147

Unmetric

OCTOBER 13, 2019

There was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products.

Social Media 99

Social Media Apparel Fashion Instagram 99

Sprout Social

OCTOBER 6, 2022

Are you looking for brand awareness? This way all of your content will be cohesive and have the same overall vision, strengthening your brand. From your video title and description on YouTube to captions on TikTok, Facebook, Twitter and Instagram, writing powerful, optimized copy is key. Hoping to grow your online following?

Video 128

Video Social Media How To Trends 128

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

Social Media 60

Social Media Sentiment Price Diagrams 60

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 136

B2B Marketing Construction Committee 136

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. personal brand.

Brands 40

Brands Press Release Privacy Journal 40

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Best Times to Post on TikTok by Industry There’s no definitive answer to what the best times to post on TikTok are, and we can only offer insight with the data we have. which would still be ideal times to post.

Tourism 108

Tourism Travel Education Engagement 108

agora pulse

DECEMBER 28, 2017

Social listening differs from standard social media monitoring in that it goes beyond “owned” conversation (such as on your Facebook business page) to learning from the “earned” conversation (across the full spectrum of public social media). Why brands use social listening. What should you be listening for?

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Pixlee

SEPTEMBER 22, 2021

Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. 87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. 87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media.

Data 52

Data Social Media UGC Sentiment 52

Pam Moore

SEPTEMBER 7, 2020

You definitely landed on the right blog post today as I am going to help you. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. If this is you, you are not alone.

eBook 78

eBook Social Media Template Templates 78

Razor Social

NOVEMBER 29, 0002

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem.

Analytics 89

Analytics Social Media How To Analysis 89

agora pulse

NOVEMBER 14, 2018

Did you know that you can order a pizza from Dominoes on Facebook Messenger, without ever leaving the app? Social media chatbots are obviously capable of some pretty cool things that can be undeniably beneficial to brands using them. However, they have definitive restrictions. Humans are complex and nuanced and sentimental.

Social Media 108

Social Media Sentiment Team Cost 108

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Lauren is also an Instagram influencer herself.

Instagram 112

Instagram Tips Advertising Feed 112

Hootsuite

NOVEMBER 2, 2020

If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Find definitions for specific card and end screen metrics here. Track when your brand or YouTube channel is mentioned on YouTube and beyond. Have a look at your Top cards and Top end screen element types overall.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

MARCH 24, 2020

Because the opportunities and marketing channels available to brands today are staggering. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). New leads, brand awareness and so on). ” Not sure what your next move should be? The good news?

Analysis 87

Analysis Social Media ROI How To 87

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. You will get a notification for each new mention your brand gets.

Twitter 145

Twitter HootSuite Notification Analytics 145

Convince & Convert

APRIL 1, 2016

Not a lot of positive sentiment there. Reliable rumors point to an upcoming announcement of a Facebook Messenger Bot Store in April. Facebook currently has over 1.04 80% of Facebook users are active on Messenger monthly already. Think of all the brands you follow or interact with on Facebook. Transformers.

iPad 60

iPad Sentiment Sports Upcoming 60

Twist Image

FEBRUARY 16, 2018

Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of them make Facebook (somewhat) unusable for many users. We don't know the exact secret sauce here, and by the sounds of things, it's unclear what, exactly, Facebook means by these definitions as well.

Feed 49

Feed Feedly News Advertising 49

Convince & Convert

DECEMBER 9, 2015

Sponsored Social has redefined what digital word-of-mouth can do for brands. Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance.

Sample 60

Sample Samples Survey Study 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Razor Social

MAY 15, 2019

An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.

Influencer 104

Influencer Social Media How To Campaign 104

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook. And STILL, I love it.

Google 133

Google Social Media Sentiment Conversation 133

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Take a Stance. Let Consumers Know You’re Closed.

Content 60

Content How To Tumblr UGC 60

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. That’s definitely a lot to think about when considering what Social Analytics can bring to the analysis of events.

Analytics 164

Analytics Radian6 Eventful Sentiment 164