Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s humans who read them.

Brands 167

Brands Training Policies Template 167

Ignite Social Media

FEBRUARY 6, 2019

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers.

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Social Media Brands UGC Sports 128

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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Facebook How To Metrics Organization 145

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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Instagram Video Brands Compete 143

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

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Statistics Social Media Brands Issues 108

Kikolani

SEPTEMBER 24, 2011

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this!

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Feed Feedly Privacy News 168

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Feed Feedly 150

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

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Facebook Guidelines Activities Feed 52

Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Brand Watch-Outs. In short: teens.

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Marketing Authentication Trends Feed 217

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Engagement. After this change, nearly 4.3%

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Brands Social Graph Report Groups 244

agora pulse

FEBRUARY 5, 2018

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement.

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Facebook News Feed Feedly 136

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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List Facebook Feed Feedly 190

Social Media Strategies Summit

MARCH 25, 2021

Before we plow on any further, let’s get some definitions straight. Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Source: Facebook ).

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Examples Retail Instagram Buy 223

Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. What an Algorithmic Instagram Feed Means for Marketers.

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Feed Feedly Instagram How To 60

Sprout Social

JUNE 30, 2021

Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. While feeds are carefully curated, social media stories tend to be more spontaneous. Facebook and Facebook Messenger followed not long after that.

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Social Media Platform Instagram Feed 135

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Metrics Brands Facebook Sample 60

Mindjumpers

JUNE 25, 2012

The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook pages are the go-to destination. Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans.

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Report comScore Marketing Groups 277

Visually SM

JULY 31, 2020

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.

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Social Media Video Company Content 246

Later

JANUARY 23, 2019

Love them or hate them, Facebook Stories are set to be big in 2019. In fact, Facebook Stories is on track to beat Snapchat with 150 million daily active users , according to data from Facebook ! That’s a huge, active audience that your brand should be reaching out to and building a community around.

Facebook 78

Facebook Instagram Feed Feedly 78

Keyhole.co

AUGUST 27, 2020

Benefits of Creating a Facebook Business Page. While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Access the Facebook Business Page Creator 2.

Facebook 103

Facebook How To Mobile Analytics 103

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

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Advertising Strategy Facebook How To 110

yMarketingMatters

NOVEMBER 21, 2013

, I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 Facebook has proved popularity amongst users is here to stay. Facebook has proved popularity amongst users is here to stay.

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Facebook How To Hashtag Statistics 237

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

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Comments Instagram Brands Feed 86

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

Twist Image

NOVEMBER 10, 2017

Twitter does one thing right that Facebook isn't doing. No, it's definitely not how Twitter handle trolls and harassment. Facebook has hashtags. Facebook has a timeline. Because content gets throttled and filtered on Facebook, it's next to impossible to organically see anything and everything on a specific moment in time.

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Twitter Facebook Hashtag Conference 56

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

BeingOptimist

DECEMBER 7, 2022

So, if you are curious about increasing your brand value and keen on getting 1000 free Twitter followers in the year 2023 , then this article will help you know the 10 proven strategies about how you can increase Twitter followers for your business to uplift the brand value of your business. Is Twitter still relevant for business ?

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Twitter How To Microblogging URL 98

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. Here’s why: Of TikTok’s 1.1

Trends 147

Trends Strategy Marketing Authentication 147

Twist Image

DECEMBER 19, 2013

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed on Facebook from brands to people who have liked the Page? What is Facebook for brands?

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Facebook Advertising Feed Feedly 102

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Guidelines Software Travel 185

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Tell me your peeves, your dreams and your ideas about how brands/companies use social media. Besides Zappos. =).

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Company Social Media Brands Discount 161

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. Post your best stories content first.

Research 111

Research Instagram Brands Sports 111

Hootsuite

JUNE 16, 2021

You don’t want to overwhelm your followers or feel like you’re spamming the news feed. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Facebook , post between 1 and 2 times a day.

Social Media 145

Social Media HootSuite Statistics Template 145

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! Irresistible (definition). SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist.

eBook 141

eBook Content Findability Template 141

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Slim and none. An Answer to a Non-Problem?

Facebook 158

Facebook Metrics Feed Feedly 158

Ignite Social Media

NOVEMBER 5, 2020

The need for brands to have an active and engaging social media presence is essential now more than ever. I know I need to take breaks from my social accounts when I’m not able to let things go easily (after seeing stuff on my personal social feed) or if it’s still impacting my mood in a negative way after logging out.

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Social Media Tips Curation Feed 171