Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

The Definitive Guide to Instagram Stories

Socialmedia.biz

After launching in August 2016, Instagram Stories beat the cult-favorite Snapchat to be recognized as the most popular video story app used by both brands and consumers. Use Instagram Highlights to tell your brand story.

Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The power of Facebook ads is found within the targeting. Those who have the most success with Facebook ads have mastered remarketing. Any Facebook advertiser with a website can do this using Website Custom Audiences. What is Website Retargeting on Facebook?

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Facebook Private Messaging for Brands

Mindjumpers

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands?

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Expectations of Facebook Timeline for Brands

Mindjumpers

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S.,

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The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Building an authentic brand online.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency.

How to Set up a Facebook Business Page in 10 Minutes

Later

Having a Facebook Business Page is a great asset for your social strategy, regardless of the size or industry of your business. With over 2 billion people now active on Facebook , there’s a huge, engaged audience group ready to be tapped into.

How To 106

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. The definition of co-created content (simplified even for newbies!). Times are changing.

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience.

Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

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Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Hootsuite

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. Types of Facebook ads. How to advertise on Facebook: a step-by-step guide.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. People are the heartbeat of Facebook, LinkedIn and Twitter. Definition of the OPC.

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads.

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.

Facebook Tip: How To Choose Who Can See Your Friends

Almost Savvy

Most people don’t seem to mind if the world can see who they’re connected to on Facebook. When logged into Facebook, look over to the right at the top of the page. This can be a rather cumbersome task if you’ve got more than a handful of Facebook friends.

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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? Pros and cons of using the Facebook boosted post.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

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The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. As a result, brands can create a top of the funnel video that targets interests or Lookalike Audiences.

Facebook’s new update scheduler

Sherrilynne Starkie

For the first time, Facebook page administrators can schedule updates now to be published in the future. But the scheduler will definitely help Facebook page admins who are trying to hit peak traffic times with updates. Related posts: Deleting your Facebook status.

We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" In 1996, the IAB (Interactive Advertising Bureau) was founded with a core belief that if media and advertising standards were not put in place, the online advertising medium could never mature and capture a brand's advertising spend. " We do need a unified definition here.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter.

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Why You Shouldn’t Have More Than One Facebook Profile

agora pulse

Wondering why you shouldn’t have more than one Facebook profile? You should only have one Facebook profile. Unfortunately, you can’t—and shouldn’t—have more than one Facebook profile for a lot of reasons. ( Creating a Facebook group centered around your brand.

25 Content Ideas to Help Your Customers Fall in Love With Your Brand

Pam Moore

If you answer yes to this question, you definitely are reading the right blog post today! The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.

The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. What Exactly Is the Facebook Boost Post Option?

Definitive Guide to Becoming Likeable Online

Viper Chill

You are here: ViperChill » Business » Definitive Guide to Becoming Likeable Online Definitive Guide to Becoming Likeable Online Written by Glen, this post has 57 Comments Without scrolling further down to check the answer, I want you to think about something.

Reflections on Brand Advocates & Social Influence

Mindjumpers

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Brand advocates = trusted people. Brand advocates = Facebook-ers, bloggers etc. Find your brand loyalists.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different.

How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

Want to respond to Facebook dark post comments? If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. Why You Shouldn’t Ignore Facebook Dark Post Comments.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Brands, however should definitely think twice. VISIT MY FACEBOOK PAGE.