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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. However, are you one of the marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? Click To Tweet.

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Facebook Private Messaging for Brands

Mindjumpers

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands? How to Improve Your News Feed Ranking on Facebook.

Brands 229
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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

CPM 197
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Showcase Your Brand Personality.

Instagram 234
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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. Those early adopters might be outliers at the moment, but they definitely won’t be for long. 6 Ways Brands Can Start Using Clubhouse. Brands have already been trialing this approach. On Twitter, Elon Musk has 48.3

Brands 228
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Your brand is not your logo! Big difference.

Brands 167