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NBC Targets Local Markets on the New Digg

Adam Sherk

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Will it work with local news? NBC is trying to find out.

Digg 166
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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

The rise of Reddit and the steady decline of Digg have been well documented. Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy. .” So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites.

Digg 149
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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point!

Data 198
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Facebook Page Fan Numbers. Facebook Wall Interaction. Facebook, Twitter, Digg, etc).

Analytics 350
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Share this on Facebook. Hear me out …. Tweet This!

iPhone 218
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share this on Facebook. Tweet This!

Data 100
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Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India.

Facebook 167