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How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. What is content curation?

How to Find Content for Your Social Strategy with Later

Later

Looking for an easier way to find great content to share on your social media channels? With Later, you can quickly collect content from multiple sources — so you’ll always be able to find the perfect post for your content plan. Ready to get started?

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! How to Use User-Generated Content on Instagram . UGC isn’t the newest trend, but it’s one that’s growing massively on Instagram!

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For consumers, it adds trust and transparency to the buying process. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. Whatever tactic you choose, make sure it’s easy to participate.

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How to Get More Followers on TikTok

Later

With the popularity of the viral video app skyrocketing, now’s the time to get more followers on TikTok! From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless.

How to Legally Repost User-Generated Content on Instagram

Later

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. UGC is 76% more trustworthy than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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How to Identify the Best Conversion Points on Your Website

Pixlee

Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. CXL institute states that 55% of companies plan to spend more on conversion rate optimization.

How to Make Money with Instagram Shoppable Posts

Later

Instagram Shoppable posts are a huge opportunity for any brand or business looking to sell products online. And the good news is, it’s really easy to get started! Instagram Shoppable posts are one of the easiest ways to turn followers into customers on Instagram.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

How to Prepare Your Brand to Get the Most Out of BFCM in 2020

Pixlee

Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). To get the most out of this shopping holiday, you need to prepare your brand. If you stick to business as usual, not only will you miss out on maximum benefits, but your business may actually not be able to handle the increase in customers. The first is to start teasing your upcoming deals and get your brand community excited about them.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Which leads to trust.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Which leads to trust.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Most individuals trust UGC.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. Inclusivity needs to be not only a goal in marketing but a priority. . KiraGrace’s Brand Story through Customers. Alo Yoga’s UGC Integration.

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How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? Previously, only approved creators could design and publish their Instagram Stories effects (or AR filters) to Instagram, making it an exclusive growth hack. . But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! To help you get started, we’re sharing our guide to Spark AR Studio and top tips for designing your first filter: .

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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How to Create a Social Media Strategy for Small Businesses

Later

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Ready to learn how-to create a social media strategy for small business? s brand values. Define Your Brand Voice.

How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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The Social Hub Guide for Brands

Pixlee

But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time. So shall we get to it? You have a lot of content to create. Official Description: Best graphic design editor to create art add patterns, shapes, and text on your images. Photo Candy is an app that lets you add graphic design elements to your photo. Let it randomly guide you to graphics greatness.

How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Maybe someone’s learning about your brand for the first time.

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. How to Save Instagram Photos. Press “Next” to save.

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12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. To address this concern, marketers turn to social data. what kind of tweets do you want to see this week?

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. But just like your Instagram Stories , it’s worth spending time planning and strategizing how to use them to your advantage! In this post, you’ll learn how to use Instagram Stories Highlights and we’ll give you 12 ideas on how you can use them to make an impact on your business: Table of Contents.

How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

As a business, how do you leverage user generated content? We all know that UGC is far more believable than content produced by brands. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy. more than they trust photos or videos produced by brands. UGC is so powerful because of its authenticity. So how do you leverage UGC at scale while being mindful about the author’s rights?

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

Stay tuned to discover how to super-charge your Instagram efficiency so that you can schedule a whole week’s worth of Instagram posts in just 20 minutes! How to Schedule Instagram Posts and Increase Your Productivity. Ready to win back time in your schedule?

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . And thanks to Later ’s easy to use scheduling tools, you can schedule a whole week’s worth of Instagram content in minutes! So cheers to 2019!

SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. Over 25% of the search results for the 20 largest brands in the world are linked to user-generated content. As a result, integrating user-generated content into your SEO strategy is an effective way to boost your brand’s search rankings and to build social proof for your products. How Does UGC Influence SEO? UGC Best Practices by Network.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Wondering how to get started with user-generated content? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Wondering how to get started with user-generated content? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand.

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How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Buffer Social

It’s an exciting time to get to know Instagram. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app. With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. Want to make your business stand out on Instagram? Tips / How To

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Buffer Social

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. How do you take your Ultra Coffee?

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How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Whether these are shared through Instagram posts, Yelp reviews, Youtube videos, or in other ways, user-generated content has become increasingly prevalent and important for brands to maintain in order to influence customers’ purchasing decisions. . Brand Marketing

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). How many?

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

This might sound contradicting — and it’s scary for us to admit. Now that we have learned from many of those mistakes, I would love to share our top 10 and how you can avoid committing them yourself. Not curating user-generated content. Not uploading videos to social media platforms. Not replying to questions on social (fast enough). Just last year, we were posting four to five times to our Facebook Page and tweeting up to 14 times per day.

How to Manage Multiple Instagram Accounts With a Team

Later

Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts. But the secret to managing multiple Instagram accounts isn’t spending 24 hours a day on Instagram — it’s finding the right tools, apps, and schedules that serve your needs. Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses.

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How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

Are you wondering how to plan Instagram content in advance, without spending hours at your laptop? For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. Luckily, there are several ways to streamline your process and save time while planning Instagram posts and stories! Ready to win back some time?

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. The trust for official corporate messaging at an all-time low with 84% of millennials saying they do not trust traditional advertising and only 6% of millennials considering online advertising to be credible. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.