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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if there was a way for you to use this downtime to inform others and increase brand awareness? Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

Survey 123
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Listen Don’t Ask

Mindjumpers

This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

They never had an Instagram presence, but decided to target home interior fans with a goal of making their brand the preferred private homebuilder amongst this audience. It’s a highly targeted, nearly free focus group. One of our clients is David Weekley Homes , America’s largest private home builder.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

They never had an Instagram presence, but decided to target home interior fans with a goal of making their brand the preferred private homebuilder amongst this audience. It’s a highly targeted, nearly free focus group. One of our clients is David Weekley Homes , America’s largest private home builder.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. How to Master the Art and Science of Content Marketing Curation and Creation. Brand Humanization in a Nutshell (episode 5). Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework.

Content 162