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Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. They wind up hurting their brand more than helping. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit. Definition of content curation. Need help taking your brand to the next level?

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! It’s more than just publishing a post to your blog, or uploading a video to YouTube. Someone else curated the collection. It’s falling to the curators to make sure the best stuff is shared, while the bad stuff is ignored. But in the B2C world, it’s Twitter and Facebook.

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests. Brand Marketing

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

Being Relentless Even When You Have Nothing to Show for It

Twenty4 Social

That will mean watching videos, testing out concepts, tweaking, and eliminating what doesn’t work. 3 Reasons Why You Must Have a Niche for Your Online Business or Blog. Having goals, dreams and ambitions are important. But in most cases, the majority of people will never realize their dreams.

15 Golden Rules of Content Marketing in 2018

Pam Moore

As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option. The marketer and brand that can outlast, out market and sleep better than their competition wins.

Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This is your music experience, curated. Songza also brings on high-profile curators to create playlists and interact with their listeners. Elias Roman, Songza @eliasroman.

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. 15 Digital Branding Trends You Can't Ignore in 2020. Brands will streamline their digital presence.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Art of Curation. His job has been to unify them, to put together a cohesive brand voice.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. Here are 13 Characteristics of Human Brands.

3 killer ways to create & curate social content

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists. Content curation. It’s the perfect counterpart to creating content: by sharing other useful articles, videos, and blog posts with your audience, you build a relationship with them that isn’t 100% all about your brand. 1 So we have content creation (writing blog articles, creating videos, etc.)

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! IGTV is a place for long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV? IGTV is also no longer only for vertical video!

How to Let Experts Curate Your Content for Free

SocialFish

We all know that we can use content curation to grow our audiences. What we need are curation tools that organize great content that is more likely to go viral by topic. Their explainer video makes it easy to see where they’re going: As more and more experts join, users will be able to simply follow and reshare what they provide. The Challenges of Curation. Many of your followers will love funny videos and images even if they aren’t on topic.

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Random acts of Facebook? Random acts of live video? You must determine what success looks like before you waste even five minutes posting to the social web or spending one dollar on a Facebook or Instagram ad. Why success using social media is about so much more than social media, content or branding! Related Stories Why You Need an Integrated Digital Marketing and Social Media Plan Irresistible Content Curation and Creation -Free Webinar Live Training Who Are You?

3 New Social Media Ad Formats that Every Brand Should Use

Ignite Social Media

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Facebook Carousel Ads. With a Carousel ad you can display 3 to 5 images and/or videos with links. Facebook Canvas Ads. With Canvas ads, users can easily swipe or scroll through a carousel of images, watch videos, and tilt to view panoramic images, all on their mobile device.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. You should approach content curation with a goal of enhancing and adding value to your existing content resources, in order to best tell your brand’s story. Facebook.

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem.

How to Use Video Retargeting with Instagram Stories

Pixlee

Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials. That said, only 18% of posts are videos.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. Instagram vs. Facebook by statistics.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network. Social media enables and empowers us as humans and as brands to inspire, connect with and help our audience achieve success. How to become a curation expert by sharing 3rd party content.

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Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter’s New Dashboard for Brands. Twitter is also beta testing a ‘Most Responsive’ badge and a ‘Featured tab’ on select brand pages, for mobile and web. Additionally, Twitter is testing a ‘Featured Tweets’ tab that displays tweets curated by the account owner.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off. However, Facebook Stories has since amounted to roughly 500 million daily active users. Facebook. Source: Facebook.

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They started streaming as a Facebook Live show at the same time as the linear broadcast. Video content was also repurposed and monetized on social. They discovered 3-5 minute videos were the sweet spot for their audience. Their audience research confirmed: They wanted curated content. They are comfortable with branded content.

Why LinkedIn influencer marketing matters for brands

Sprout Social

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 125,000 video views daily. Snapchat alone fuels more than 10 billion video views every single day! What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Video editing skills. Why Video Marketing Is So Valuable. Video

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., The Alfac Duck has 784,000 followers on Facebook and 65.2K

Brands 108

Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories. Facebook Introduces Enterprise-Focused Social Network, Workplace. Remember those announcements about “Facebook at Work” nearly a year ago?

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Do you know what action you want your audience, communities and customers to take when they read your blog, listen to your podcast or watch your video? How to Master the Art and Science of Content Marketing Curation and Creation.

9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. WeWork’s brand is unique.

Revive your Facebook Page – 10 Quick and Easy Ideas

Socially Sorted

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Facebook is hard these days. But there are ways to revive and resuscitate your Facebook efforts. 10 Quick & Easy Ideas to Revive Your Facebook Page. 2 Change Out Your Facebook Page Timeline. Facebook knows this!

8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. You need to optimize your Facebook page to translate those efforts into actual clicks and conversions.

Can You Build a Content Marketing Super Brand

Convince & Convert

As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so. But that’s the power of content curation as a brand-builder. Super Brands Exist in Every Discipline. Can Anyone Create a Super Brand? NOTE: My very smart friend Mark W.

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How to improve your Facebook reach in 2020

Sprout Social

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Without any reach, your content will exist without purpose or visibility on Facebook. What is Facebook reach?

Build Your Brand Online Before You Need It

Janet Fouts

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Your brand isn’t what people think you are today.

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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? With our community’s help, we put together an ultimate list of content curation sources across multiple industries. I hope you’ll find some great websites for your content curation strategy.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. percent of businesses use and are currently active on Facebook — the most among any other social media network. Which is why we asked our friends at BuzzSumo to help us put together a massive data set looking at the top Facebook posts over the past year.

Why Facebook Is Cleaning Up The Neighborhood

Twist Image

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. Wait, Facebook cares about our well-being? Facebook knew it had a problem.

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17 of the Best Mobile Video Editing Apps in 2019

Later

With Instagram video taking over our feeds and stories, it’s the perfect time to get to know some of the best video editing apps around! The good news is that you don’t need to be a professional videographer, or buy an expensive kit to create engaging video content for your Instagram profile. There are tons of great video editing apps that can help you. Instagram’s video dimensions change depending on where you’re posting. 17: Anchor Video.

Video 87

5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. How to Master the Art and Science of Content Marketing Curation and Creation. Brand Humanization in a Nutshell (episode 5). Would you build a new house without a plan?