What’s the appeal of BeReal? Deciphering social media authenticity
Sprout Social
AUGUST 16, 2022
If reality can be curated, is anything actually real? Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Facebook feeds went from stream of consciousness to uplifting updates. Terms like “personal brand” became part of the lexicon.
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