Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

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Types Social Media Microblogging Overview 145

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This is your music experience, curated. Listen Now.

Curation 129

Curation Content Vimeo Yahoo 129

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go. Here’s why.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. Which Works Best, Curation or Creation?

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Curation Research Sample Samples 166

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Where Can You Find Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Socialmedia.biz

JUNE 30, 2016

Becoming a recognized influencer in your industry takes a lot of effort. You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights. Post by Adi Englander.

Curation 68

Curation Content Aggregator Badge 68

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 100

Features Social Media Curation Geotagging 100

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Industry certifications prove a social media consultant’s practical skill too. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Curate & Queue Content. Read Industry News.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Likeable

JANUARY 4, 2022

If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well. Happy 2022!

Newsletter 126

Newsletter Social Media Meme Trends 126

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

Curation 106

Curation Trends Curata Social Media 106

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

Collaboration 226

Collaboration How To Education Team 226

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

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Feed Feedly News Facebook 166

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Your brand’s visual presentation should be consistent across your entire online presence. Build a career page.

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LinkedIn Company Comparison Meme 179

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Owned content refers to content that brands publish from their own social profiles. Benchmark your social performance.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

MAY 29, 2020

Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Done right, employees reap the benefits of advocacy as well, by enhancing their credibility and positioning themselves as industry experts. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Template Templates URL 162

Sprout Social

SEPTEMBER 24, 2020

While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. This is not Facebook or Instagram. Beef up your LinkedIn marketing by posting relevant company and industry updates.

LinkedIn 144

LinkedIn Tips Curation Industry 144

Social Media Strategies Summit

DECEMBER 4, 2020

Parties and gatherings may be smaller, but consumers are looking to make this season feel more festive than ever before, and they’re asking for brands to help them get there. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Unmetric

AUGUST 9, 2019

Pinterest is the go-to content discovery and curation site for thousands of consumers. Social networks solely built for visual-sharing attract brands like a moth to a flame. With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. G2Crowd Rating: 2.8.

Analytics 126

Analytics Tools Price Curation 126

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Best Times to Post on Facebook. Your audience.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. To start, build a list of relevant businesses and brands in your industry. Enter social listening. 10:45 a.m.,

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Template Templates Social Media Tools 145

Techipedia: Tamar Weinberg

APRIL 12, 2011

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Photostrip: A Great New Opportunity for Visual Branding!

Real Estate 279

Real Estate Facebook How To Applications 279

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 144

Research Social Media Airlines Marketing 144

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf. ” Initial crisis checklist.

Social Media 199

Social Media Social Media Management Issues Team 199

Ignite Social Media

APRIL 13, 2017

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Trending Storylines.

Trends 120

Trends Social Media Apparel Compete 120

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Not Using Facebook Insights.

Small Business 131

Small Business Facebook How To Airlines 131