Pixlee

OCTOBER 15, 2020

Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). To get the most out of this shopping holiday, you need to prepare your brand. To that end, here are a few tips you can use to properly prepare your brand and get the most out of BFCM this year. Get Started Early.

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Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Share UGC from your happy customers on your homepage and product pages!

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Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Why Instagram shopping should be a top priority for ecommerce brands. But if you’re like most brands, the platform serves you best as an extension of your existing storefront. But times have changed.

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Pixlee

APRIL 9, 2021

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. What is Post-Purchase Communication?

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Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

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Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Connect with influencers to raise brand awareness.

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Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Top 10 Influencer Marketing Mistakes To Avoid.

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Pixlee

DECEMBER 2, 2020

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes. Social monitoring includes actively searching for what is being said about your brand online. Social monitoring.

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Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Ignite Social Media

JUNE 28, 2016

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it. 2) Create or curate assets that are authentic to the channels you’re using.

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Pixlee

JUNE 14, 2021

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This content is already out there on social media or your customers’ camera rolls, you just have to find it.

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Pixlee

AUGUST 2, 2019

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Regardless of your industry, building your stack with your customer’s lifetime value in mind has proven to be the best strategy brands can adopt.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Newell Brands. Under Armor.

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Pixlee

OCTOBER 8, 2018

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either. Culture is key.

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Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Sprout Social. Image via Buffer.

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Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand. Instagram is a place where users want to discover and follow brands too.

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Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media.

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Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty.

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Pixlee

NOVEMBER 15, 2021

The year’s end is the most important shopping experience for ecommerce brands and consumers alike. One of the most powerful marketing assets you have access to is the user-generated content (UGC) created by your happy customers. With online shopping reigning supreme, and a forecasted ecommerce volume expected to reach $4.9

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Pixlee

FEBRUARY 3, 2022

Carefully curated segmented campaigns have the capability to up your revenue by as much as 760% ! Birthday emails have a, wait for it, 481% higher transaction rate than traditional brand emails! Discount & Special Offer Email Mockups. Doing so beyond just Black Friday and Cyber Monday will help your brand stand out.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

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Pixlee

JANUARY 10, 2022

With the widespread adoption of video by brands and social channels (think Instagram, TikTok, Snapchat) today, knowing how to stand out from a saturated market is your key to success. So how do you get social users to notice your brand’s videos? Check out these 10 influencer video ideas: 1) Unboxing Videos. 2) Product Placements.

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Ignite Social Media

AUGUST 15, 2017

When creating content, think of your fans interests and what sort of DIY project your brand could help them with. If your brand specializes in hardware (like our friend Lowes), a DIY pumpkin carving kit or homemade spider web décor might be right up their alley. Curate a Pinterest Board. Utilize UGC. Utilize UGC.

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Later

JANUARY 30, 2019

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags. on your Instagram posts in 2019.

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Later

OCTOBER 9, 2020

Or if you’re offering a discounted subscription to your app, you’ll probably be tracking app store conversions. . In addition to conversion metrics, you might also want to set goals for brand awareness. For example, you could find that user-generated-content (UGC) is driving more sales than stories on Instagram.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Later

MAY 15, 2019

Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals. On the other hand, if you’re an established ecommerce brand, your goal may be to generate online sales. Now, on to your Instagram bio!

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Later

MAY 8, 2019

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. How to Create Engaging Instagram Content Feed for Fashion Brands.

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Later

DECEMBER 13, 2019

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

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