article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

S stands for Sales Social media can be a great way to connect with your existing customers and empower them to become your brand advocates. Create an influencer program that amplifies the positive messages from your brand ambassadors Find a group of happy customers and empower them to share positive messages as brand ambassadors.

ROI 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. It can also bring you fans who wouldn’t otherwise follow your brand. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified.

article thumbnail

Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. All their social media accounts actively put up new posts and stories, which elevates their brand image and value. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing.

article thumbnail

How to Engage Eco-Friendly Customers on Instagram

Pixlee

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. .

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137
article thumbnail

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. This is a guest post from Barry Mueller. The Situation. Like this post?

Brands 132