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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258
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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? Some of the skeptics criticize the fact that Energi Nord from the very beginning had their mind set on a certain number of lamps, which in some way renders the Facebook campaign superfluous. This is understandable.

CSR 249
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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K LinkedIn: 4.2 million TikTok: 2.5

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement.

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5 Popular Posts About Social Media

Mindjumpers

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services.

CSR 214