Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258

CSR Survey Consultant Loyalty 258

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Want to save your organization precious “human CSR capital?”

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Want to save your organization precious “human CSR capital?”

CSR 126

CSR Airlines Loyalty Hashtag 126

agora pulse

SEPTEMBER 21, 2017

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. What Do I Post on Facebook and When? So, with that in mind, let’s look at some content you should post on Facebook and when. Here are three Monday Facebook posts you can try: Crosspromote with someone else in your niche.

CSR 144

CSR Facebook Hashtag Crowdsourcing 144

The Realtime Report

APRIL 8, 2021

Ranging from online stores to Google search optimization and Facebook ads, the possibilities with digital marketing are endless. Shopping pin ads that include a small overview of product details such as the brand name and/or price. On holidays like Thanksgiving and Easter, you can run discount campaigns or CSR campaigns on Pinterest.

Tips 135

Tips Marketing CSR Discount 135

Unmetric

MARCH 13, 2017

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. On Twitter, tweets about MX-5 engaged best for the brand.

Comparison 72

Comparison Brands Report CSR 72