How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. The years of greedy baby boomer consumers are over, and brands are beginning to pay for shady or dangerous past practices. Leveraging Social Media For Your Brand’s CSR.

CSR 93

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. but did you enhance brand. I know.

CSR 78

Trending Sources

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. The years of greedy baby boomer consumers are over, and brands are beginning to pay for shady or dangerous past practices. Leveraging Social Media For Your Brand’s CSR.

CSR 41

Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. Eighty three percent of customers also want the brands they do businesses with to engage in social good, too.

CSR 24

Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.

Win a Copy of Amazing Things Will Happen

Geoff Livingston

I took the liberty of kicking off the conversation with an answer of my own… Personally, I’d like to see more businesses encourage sustainability through their own carbon footprints, employee benefits programs and corporate social responsibility (CSR)/cause marketing efforts.

Creativity Is Alive And Well

Twist Image

How does a brand create a message that can cut through the many levels of noise that we're all exposed to? Apparently, Morton Salt has a new initiative titled, #WalkHerWalk (a CSR program to support a group of young people, who are making a positive difference in the world by tackling some tough issues that we all face). The brand collaborated (paid? or if there is a backlash (which, again, might still give the brand countless impressions, PR attention and more). .

Video 10

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

The ad flew so starkly in the face of conventional marketing wisdom it challenged all brands to look at the intent of their companies and the role that social responsibility should play. Cause CSR @simonmainwaring cause marketing Edelman Mainwairing marketing Patagonia Simon We First

Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

Why Social Business will be bigger than Social Marketing

Engaging Brand

Social business is not about CSR or about society and business coming together. The customer will soon be able to produce the item themselves through 3D printing - listen to The Engaging Brand podcast in Creating the future of the past. Social Media social business social marketing the engaging brand podcast 3d printing customer service research and development csr dells ideastorm digital marketing

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network.

Big Data - Being Open Can Bring Success

Engaging Brand

During the last couple of decades this sense of purpose in the world and doing good in the world, has been joined with the concept of CSR and looking at how businesses support their local community as well.

Data 17

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. This is a guest post from Barry Mueller.

CSR 35

Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

Geoff Livingston

In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

This represents a larger issue where a nonprofit and company choose money over strategic partnerships, dancing with the wrong partner and degrading brand value. csr American Express AMEX Cause Marketing Forum facebook Girls groupon Haagen Dazs Inc.

Corporate social responsibility all year round

Sherrilynne Starkie

This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. The same holds true for brands and organizations.

Galvanizing Your Organization to Help in a Disaster

Geoff Livingston

There are times when a cause campaign is not about mutual reward for brand and beneficiary, rather responsible citizenship. In fact, because life matched brand promise, the ads were strengthened.

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

The luxury car brand realizes how easy it’s becoming to travel in the U.S. What do you think – is this a successful way for Audi to build its brand or expand into new markets?

CSR 42

Coalition Marketing for the Common Good

Geoff Livingston

Often joint marketing initiatives are fielded where both or a group of brands are co-promoted (almost like a large summer music festival with multiple headliners). There simply isn’t enough individual brand capital to grow in a desired fashion. Cause CSR Marketing 2.0

How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

Simply Measured

In our earlier posts about how brands perform on Instagram, we looked at the tactics that leading brands like Starbucks and BMW are using to engage with their followers and grow their communities on the platform. 3 Quick Reports for Measuring Brand Awareness Download.

CSR 14

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

That can be anything from your company or brand name, competitor names, words connected to your product or industry, or words connected to some important stakeholders or to important objectives.

Data 91

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

CSR 34

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment.

CSR 34

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Combining branding and social awareness.

CSR 64

7 Twitter Direct Message tactics absolutely anyone can use

Audiense

If you haven’t used direct message campaigns, or have thought a campaign could have performed better, we bring you a collection of use cases and examples of how other brands have used them to achieve success in their marketing activities. Brand awareness.

CSR 17

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Luxury & CSR in Asia: reconciling apparent contradiction. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

CSR 15

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth?

Questions & Answers on Cause Marketing via Social Media

Geoff Livingston

How can nonprofits promote corporate partners’ investments (as part of their CSR programs), in ways that add value to corporations and also resonate with stakeholders? Whether its branding, reputation, or direct sales.

CSR 1

Free eGuide on Cause Marketing via Social Media

Geoff Livingston

CSR In Times of Disaster. As the CSR movement evolves, companies will continue to leverage cause marketing initiatives to meet new, triple bottom line demands and create a halo effect for brands. Tags: Zoetica csr eguide kate olsen Network for Good

CSR 1

Show 325 - Creating a Shared Social Value

Engaging Brand

Show 325 of The Engaging Brand leadership and marketing podcast is ready just for you. So I invited him to join me, Anna Farmery on The Engaging Brand podcast to talk about how business can help create social value . How you can listen to the Engaging Brand.

Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

What if we moved beyond the tactical self-congratulations of CSR programs and finally understood that if corporations truly act like humans serving humans, lasting relationships of mutual benefit will develop? Easier for a challenger brand, I’d fathom.”.

CSR 9

Return Cause Marketing to the Heart of Your Strategy

Geoff Livingston

Whether it’s furthering technology issues, addressing some of the ills a product creates, or simply rewarding your employees or customers with an investment in a cause that they care about, a smart cause marketing effort can infuse a corporate brand with some well needed positive karma.

CSR 1

Dancing with the Devil: Cause Marketing for Nonprofits

Geoff Livingston

This represents a larger issue where nonprofits consistently choose money over strategic partnerships , dancing with the wrong partner and degrading their brand value. Intelligently Manage Use of Your Nonprofit Brand. It tarnishes the Komen brand and causes more harm than good.

CSR 1

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 1

Your Blog as Part of an Overarching Business Strategy

ProBlogger

Branding. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?).

5 Popular Posts About Social Media

Mindjumpers

Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services.

Is Social Media Just A Buzzword?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword?

CSR 2

Photographs, Digital Rights & Social Media Events

Geoff Livingston

Instead I have used the above photo which was issued later by Vithaya Photography – also watermarked — but used with permission sans the Vithaya brand mark. Mark and Microsoft both deserve great credit for their CSR program Geek2Chic. Image by Vithaya Photography.

CSR 4

'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond?