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5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up). Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback. Crowdsourcing gets your customers & potential customers involved. Crowdsourcing gets your target audience invested.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. UGC (user generated content) can, in some cases will, bring the big brands to their knees. The idea of a new shiny brand identity had completely backfired.


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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses


Whether you’re trying to grow your engagement, build more brand awareness, drive traffic to your website, or even make ecommerce sales, there’s definitely an Instagram Stories sticker that can help you along the way. We’re sharing 8 Instagram Stories stickers that are perfect for businesses and how some of Instagram’s best brands are using them: Instagram Stories Stickers #1: Location Stickers. Highlighting your branded hashtags, hashtag campaigns, and more!

21 Ways to Get More Engagement on Instagram Stories


Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. When you storyboard your Instagram Stories ahead of time, you’re putting time aside to make sure that everything you post has a clear purpose and tells a little bit more about your brand and business. 9: Reposting UGC in Content Themes for Your Audience.