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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. I checked: none had a project to find a solution for the oil spill. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Streamline project management. Users also reported advantages with project management. Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. How to use Social Media for Employer Branding and Recruitment.

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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Directly connect with others.

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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. So what was Gap to do?

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Can You Trust Social Media Sources?

Net-Savvy Executive

Common words as brand names pose a similar challenge (I always like the examples of Apple and Orange, because it's the one time you really can compare them). Deception in crowdsourced data Another conversation went into the potential poisoning of the crowdsourcing well, in this case one of the crowdmapping efforts in a political conflict.

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What's In That Sentiment Score?

Net-Savvy Executive

If it's human, is it by your user, by a vendor analyst, or crowdsourced? The engine that does the scoring could be as simple as a word match or as advanced as one of those research projects that just left the lab. If it's automated, is it the vendor's own system or another company's? How does the automated scoring work?