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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. It tracks mentions of your brand in 42 different languages. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Seth received a B.A. in psychology from Reed College, an M.A.