What You Need to Know About Advertising on TikTok
AUGUST 13, 2019
With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). Brand Takeover. This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok. The rep partners with the brand for six days during the length of the campaign. Branded Lenses.