Brands CPM Facebook Sample 
Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Did it happen this year?
Ignite Social Media
MARCH 23, 2020
In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%.
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Jon Loomer
NOVEMBER 1, 2019
What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.
Jon Loomer
MAY 26, 2015
I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. These people proclaim affinity for your brand. Historical Fan Value.
Laurel Papworth
APRIL 21, 2010
An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? So we developed the first-ever published Facebook fan valuation.
Ignite Social Media
MAY 9, 2017
When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. An impression on Twitter is not determined by the same methodology as on Facebook. If your aim is driving impressions, pay close attention to your CPM.
Jon Loomer
JUNE 26, 2023
The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. Research Where Your Paying Customers Live This is important, especially if you’re an established brand with a history of paying customers to pull from.
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