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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. In almost all cases (unless you’re a big brand), these audiences are going to be small. The frequency and CPM will also jump. Wait… This isn’t new, right?

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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. Different ad types tend to net better views and different CPMs. If advertisers are competing with each other, the bidding process for YouTube ads is going to be higher, resulting in a higher CPM. CPM $70.82

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives.

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. The true value of a Facebook fan is Zero until you can monetize them.

CPM 276
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Best Practices for 2017 Social Media Buying

Ignite Social Media

Most recently, Facebook rolled out canvas ads while Pinterest officially launched interest-based targeting. By this, we are referring mainly to custom audiences. For instance, Facebook uses ad recall as a metric for brand awareness objectives ads and view time for canvas ads. Don’t Forget to Customize. So, there it is.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. billion ( Facebook ).