Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 129

Metrics Video Brands Facebook 129

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. In almost all cases (unless you’re a big brand), these audiences are going to be small. The frequency and CPM will also jump. Wait… This isn’t new, right?

CPM 206

CPM Facebook Features Course 206

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

Trends 146

Trends Facebook CPM CPC 146

Ignite Social Media

MAY 13, 2021

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. This setup gives brands more control and is more reliable than web browsers, which may crash or have an ad blocker enabled. Phasing Out the Facebook Pixel. Manual Setup.

API 155

API Conversation Tips Facebook 155

Hootsuite

NOVEMBER 14, 2023

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. Different ad types tend to net better views and different CPMs. CPM $70.82 CPM $70.82 Competition.

YouTube 94

YouTube CPM Module Adsense 94

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. The true value of a Facebook fan is Zero until you can monetize them.

CPM 276

CPM Facebook Buy Cost 276

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. Deciding which approach to use depends on your brand and your goals.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Facebook 121

Facebook How To Metrics Hashtag 121

Ignite Social Media

FEBRUARY 18, 2019

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

MARCH 26, 2020

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. As a result, my next course will be focused less on Facebook ads and more on live streaming and virtual teleconferencing with webinars and Facebook Live. Should You Change Your Messaging?

CPM 201

CPM CPC Price Advertising 201

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.

Facebook 138

Facebook Sample Samples CPM 138

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. Let’s talk about paid social ads. Reddit Has a Massive Audience.

Reddit 115

Reddit CPC CPM Cost 115

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Ignite Social Media

MAY 29, 2018

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. With users spending less time on Facebook comes fewer opportunities to gain reach for organic and paid impressions.

Buy 94

Buy CPM Facebook Price 94

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. The value of Facebook Stories ads. The audiences on Facebook Stories could be an issue for advertisers.

Facebook 98

Facebook CPM Survey Instagram 98

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Ignite Social Media

OCTOBER 25, 2019

Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. Running a program to get your brand more fans or followers on social media is an absolute waste of time, but more importantly, it’s a waste of your money.

Buy 122

Buy CPM Instagram Cost 122

Ignite Social Media

APRIL 23, 2020

Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. Consider a Shift in Strategy.

Campaign 101

Campaign CPA CPM Cost 101

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Campaign 152

Campaign CPM Facebook CPC 152

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Product and brand consideration.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. LIKEABLE’S TAKE: As a brand, you know your customer. What’s the aesthetic and tone of voice of your brand?

Influencer 81

Influencer Marketing CPM Fashion 81

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. So try to direct them to someplace on your Facebook Fan page.

Facebook 150

Facebook Syndication Tips Marketing 150

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. These people proclaim affinity for your brand. Historical Fan Value.

CPA 113

CPA CPM Facebook Cost 113

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Let’s dive in.

Metrics 112

Metrics Social Media CPM CPC 112

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? So we developed the first-ever published Facebook fan valuation.

CPM 77

CPM Facebook ROI Web 2.0 77

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. By paying per impression, you can optimize your CPM to just $0.02

CPM 148

CPM CPA ROI Campaign 148

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114

CPC Facebook Price CPM 114

Ignite Social Media

JANUARY 3, 2017

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. Twitter is great at providing benchmarks while Facebooks offers none.

Buy 127

Buy Social Media CPM CPC 127

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Business Goal: Increase brand awareness for a new shoe store in town. in the past year.

Social Media 144

Social Media ROI Social Media Management URL 144