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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Examples: cpc, organic_social. UTM code: utm_source.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Let’s dive in.

Metrics 112
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Advertising.

Facebook 121
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How to do keyword research for SEO and beyond

Sprout Social

For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. 3: It helps you measure brand sentiment. In addition, you can use branded keywords to conduct social media searches and find out what people are saying about your brand. The basics.

Research 102
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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150
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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. More than 100,000 customers now use its service.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 148