Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. Not All Data Is Public. Driving traffic?

Nielsen 120

Nielsen Content Comparison CPM 120

Ignite Social Media

FEBRUARY 11, 2021

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company.

Social Media 171

Social Media CPC CPA Aggregator 171

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S.

CPC 85

CPC Video Cost CPM 85

Buffer Social

AUGUST 9, 2016

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. We’d love to make it easy for you to get up and running with Facebook Ads. Sounds great, right!

Advertising 40

Advertising Facebook URL Campaign 40