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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Estimated ad recall lift: The percentage of people who remember seeing your ad (applies to brand awareness campaigns). Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). View standard metrics.

Report 152
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Don’t let them do your bidding.

Campaign 152
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 91
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too.

Report 145
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120
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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’re charged just like a regular cost-per-click (CPC) ad. You’ve really gotta pay attention to branding with One-tap pins. Here are a few ways you can create consistent branding: • Use the same language in your ad that you use on the landing page or product page. Promoted App Pins. Building Awareness.