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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? The key measure used in Sotrender’s research was audience saturation (also known as Facebook audience share), which reflects how effective marketers are in reaching their target audience on Facebook. Methodology.

CPM 172
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

Report 152
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? What does UGC mean? What does CTR mean?

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 129
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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC).

Cost 191
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. When goal setting for the upcoming year, brands should ensure objectives and strategies keep this gradual shift in mind.

Trends 146