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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. It’s another metric of efficiency for brand ad campaigns. What does CPA mean? What does CPA mean?

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154
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Turning Facebook Analytics Into Action

Jon Loomer

As advertisers, we focus a lot of attention on brand new acquisition and sometimes we forget about the people who already know us. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately. My first advice to them was “consider raising your CPA goal to $30.”

Analytics 167
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Reach Impressions & CPM Frequency Ad Recall Brand Lift Video Views Video view rate. CPL CPA CPC ROAS. Calculated by dividing the amount spent by the number of engagements on the post. purchases, scheduled events) divided by ad spend.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. Brands Should do Additional Monitoring. If costs continue to creep up and exceed your maximum CPM or CPA, consider implementing changes in your social strategy. Consider a Shift in Strategy.

Campaign 101
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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. Ecommerce brands with a deep catalog of products with varying prices and a higher ads budget may be the best fit for this approach. Highest Volume Highest Volume is the default bid strategy for most performance goals.