Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 158

Feed Feedly News Engagement 158

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. This includes feeds, stories, Reels, apps, websites, and more. Let me show you… Brand Safety. Within your Ads Manager Tools menu, go to Brand Safety. And here’s Instagram Profile Feed. Publisher Lists.

Video 178

Video Facebook Report Publishing 178

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

Feed 222

Feed Feedly News Meme 222

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

Facebook 187

Facebook Authentication Review Report 187

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. Consider these five reasons why you should take a course in marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

Course 113

Course Skills Marketing Training 113

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Facebook Stories. Longform Video Content.

Facebook 145

Facebook Real Estate Notification Advertising 145

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. Consider these five reasons why you should take a course in marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.

Course 100

Course Skills Marketing Training 100

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 193

Conversation Facebook Report Advertising 193

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 163

Conversation Facebook Report Advertising 163

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!]. Just look under “tagged.”.

UGC 167

UGC Facebook CPA Upcoming 167

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Strategy 123

Strategy Brands Content UGC 123

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. Lunametrics has made a sizing sheet where you can find all dimensions for Facebook images.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

FEBRUARY 7, 2012

Tweet As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. But we also have to remember that most people view content in their Feed and not on the actual Page. And what will this mean for Pages?

Facebook 245

Facebook Feed Feedly Brands 245

Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix. When creating content for the news feed, it’s all about thumb-stopping content. Fake Them Out.

Social Media 207

Social Media Meme Content Delicious 207

Visually SM

JULY 31, 2020

Of course, you can always post the URL to any old video that you already published. How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Remember this: Facebook is a public company.

Facebook 166

Facebook Press Release Feed Feedly 166

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

Video 145

Video Facebook Notification API 145

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side?

Analytics 119

Analytics Tools Facebook Overview 119

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Mindjumpers

JUNE 28, 2011

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions. The new Facebook page. Tag brands in photos.

Facebook 261

Facebook Questions Notification Applications 261

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. I’ll be curious to see if I get one on my feed. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. Where Is Facebook Going With This?

Video 137

Video Facebook Marketing Retail 137

Twenty4 Social

AUGUST 27, 2020

You can see how your brand is performing through the simplified HootSuite dashboard. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Tools 98

Tools Hubspot Startup Curation 98

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?

Brands 113

Brands Instagram Engagement Activities 113

Sprout Social

JUNE 30, 2021

Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. While feeds are carefully curated, social media stories tend to be more spontaneous. Facebook and Facebook Messenger followed not long after that.

Social Media 137

Social Media Platform Instagram Feed 137

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. The value of Facebook Stories ads. The audiences on Facebook Stories could be an issue for advertisers.

Facebook 98

Facebook CPM Survey Instagram 98

Twenty4 Social

OCTOBER 18, 2020

LEARN MORE About My Courses Here. The same is true of you as you reach out to more and more people, networking online and off, and providing guidance through your books, webinars, or courses. Traditionally, passive income often means affiliate marketing, writing a book, or creating courses based on your coaching specialty.

Course 92

Course Influencer Curation SEO 92

Unmetric

MARCH 22, 2016

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. However, we can't say that this came out of the blue?

Feed 72

Feed Feedly Instagram Compete 72

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87