Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

15 Free Social Media Training Courses and Resources

Hootsuite

Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. 15 of the best social media training courses and resources.

Social Media Marketing All-in-One Video Training Course

SocialFish

This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. Section 2: Marketing on Facebook and Twitter. 10: Building A Facebook Brand Page. 11: Building A Facebook Content Strategy.

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Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. Drum roll, people!

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Facebook Messenger Chatbots for Business: What You Need to Know in 2018

Pam Moore

Facebook Messenger and Chatbots are the talk of the social web in 2018. Or is Facebook Messenger something you should be using for your business? Facebook Messenger and Chatbots are not something you should ignore in 2018. billion people using Facebook Messenger.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. Consider these five reasons why you should take a course in marketing. A Course In Marketing Can Help You Better Understand Others.

Course 130

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers.

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

Buffer Social

Join this course — 25 unique, social media growth strategies, delivered a day-at-a-time, for free! A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course.

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How to Market Your Business on Social Media [New Course]

Rebekah Radice

Oh sure, from the surface, it looks like play time… post to Facebook, add a pretty picture to Instagram, tweet a blog post. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.”

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Expectations of Facebook Timeline for Brands

Mindjumpers

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S.,

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Sydney social media course 2013. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course. Next Sydney Social Media 3 Day Course is in September.

Course 105

May 2011: Social Media Course

Laurel Papworth

This course is not for absolute beginners – some familiarity with social media recommended. Course Agenda. We setup a social media dashboard for monitoring your keywords, brand, products and services, competitors, vendors, clients, employees in Social Media.

How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

If you are wondering how to create an online course your audience will fall in love with, you’re in the right place. Avoid the hidden pitfalls, and create an online course with the type of content that your audience will devour. Online course creation is huge.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

#120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer

Amy Porterfield

I LOVE getting bonuses when I sign up for courses. Because bonuses are so vital and important for you to offer with your course, […]. The post #120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer appeared first on Amy Porterfield | Online Marketing Expert. Are you looking to create amazing bonuses that will make your offer irresistible? Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop.

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

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How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.

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Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We will start with a Google, Facebook or Twitter search. It is becoming a requirement , not an option to develop your personal brand.

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#153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List)

Amy Porterfield

You know that feeling after you’ve just poured blood, sweat and so many tears into building something, like, say, an online course? There is nothing like the feeling of accomplishment that comes with building a course! So of course you want to make sure you are marketing it effectively. The post #153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List) appeared first on Amy Porterfield | Online Marketing Expert.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Micro-Influencer Marketing Mini-Course.

June 2011: Social Media Course computer based

Laurel Papworth

This course is not for absolute beginners – some familiarity with social media recommended. Course Agenda. This course will give you practical steps to set up a free tool to monitor your brands online. Afternoon Session 1: Facebook Tips and Secrets for Business.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl.

How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. They fear that putting the technology in the hands of their franchisees will open up their brand for more risk.

How to Use Facebook to Market Your Business

Buffer Social

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. billion people use Facebook every single day, and many multiple times a day. Facebook algorithm: How the Facebook algorithm works.

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. Brands on Pinterest. They pin things that communicate who the brands are and what they are inspired by.

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution.

Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Of course, these concerns are not new.

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

How to Market Your Business on Social Media [New Course]

Rebekah Radice

Oh sure, from the surface, it looks like play time… post to Facebook, add a pretty picture to Instagram, tweet a blog post. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.”

7 best Facebook analytics tools

Unmetric

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook.

Snapchat as a platform for branded content?

Mindjumpers

Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!).

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

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The Missed Opportunity: How Brands Are Missing Out on Facebook

Jon Loomer

By now you know about how powerful Facebook can be for brands. Billion people on Facebook now. That doesn’t mean that success on Facebook comes easily now. Instead, it can work the other way: The noise and the competition can make it more difficult for brands.

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

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The 3 Key Steps to Create Your First Online Course

ProBlogger

Creating an online course can be a great way to increase your income from your blog. Let’s face it, you spend a lot of time creating content anyway, putting it together in a course for your readers seems like a logical next step. Decide who your course is for.

The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. Those are just generic examples, of course, and there are many other ways to remarket to website visitors.

7 Sanity Saving Tips for Launching Your Online Course

ProBlogger

In December last year I hit publish and launched my first online course. Case in point – don’t launch a month long course days before Christmas.). Two students were active participants in the course. Maybe your course and marketing is perfect? My branding was ugly.