Facebook Launches 15 New Blueprint Courses to Help Businesses Maximize Their Online Opportunities
Social Media Today
MAY 22, 2020
Facebook has added a range of new Blueprint education courses as more brands look to boost their online presence.
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Sprout Social
FEBRUARY 1, 2024
As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.
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Ignite Social Media
JANUARY 24, 2020
The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands.
Sprout Social
SEPTEMBER 2, 2022
We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Course. Type: Course.
Later
MARCH 22, 2021
social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Facebook BluePrint’s “Improve Your Creative Strategy”.
Ignite Social Media
JUNE 30, 2020
Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.
Ignite Social Media
JULY 10, 2020
Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years. Influencer Marketing.
Waxing UnLyrical
SEPTEMBER 2, 2020
I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I realized that as much as I love, and am proud of, the Master Course ( and I am ), I don’t have the bandwidth to maintain it the way it deserves.
Jon Loomer
SEPTEMBER 23, 2021
Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. This, of course, is where it gets dicey. The Change.
Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Of course, things got a bit weird and difficult to predict since 2020. I use the Within Marketing Pulse to track Facebook CPM and other information.
Jon Loomer
APRIL 3, 2023
Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.
Hootsuite
JULY 2, 2019
Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. 15 of the best social media training courses and resources. Social media training courses for beginners. Cost: Free.
Jon Loomer
DECEMBER 1, 2022
You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.
Jon Loomer
SEPTEMBER 26, 2022
Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? Who is This For?
Jon Loomer
NOVEMBER 21, 2022
Of course, you could also start this process from your Business Manager by selecting “Ask a partner to share their assets.” ” You’ll probably get this message… When you move forward, you’ll see this… Here, you’d indicate who is the brand and who is the agency. I totally get it.
Jon Loomer
DECEMBER 18, 2022
Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Let me show you… Brand Safety. Within your Ads Manager Tools menu, go to Brand Safety. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. First, let me explain. What to Do With This?
Jon Loomer
JANUARY 24, 2022
On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. Brand Awareness. Under the old Brand Awareness objective, the only optimization option was Ad Recall Lift.
Jon Loomer
NOVEMBER 15, 2022
In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Combined with brands willing to offer special deals and you can absolutely find success this time of the year. This is Good News… Right??
Jon Loomer
DECEMBER 2, 2021
As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). You’re competing with millions of other advertisers in the Facebook ads auction. Competition, of course, is the primary factor that gets amplified during the holidays. Let me know in the comments below!
Sherrilynne Starkie
MARCH 24, 2018
Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. Of course, this wasn’t exactly a data breach, because users have willingly agreed to allow Facebook to access and sell their data. deleteFacebook ?
Social Media Strategies Summit
MARCH 6, 2024
This is a massive issue for many brands. The simplest way to measure the size of your audience is to use Facebook Ads Manager. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Sound familiar?
Jon Loomer
OCTOBER 13, 2021
Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?
Jon Loomer
OCTOBER 4, 2022
Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. But, of course, those features were unique to Detailed Targeting and Lookalike Audiences. In almost all cases (unless you’re a big brand), these audiences are going to be small.
SocMed Sean
AUGUST 12, 2018
Every thought and action we put into curating our personal image and brand is a form of marketing. Consider these five reasons why you should take a course in marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.
Mindjumpers
FEBRUARY 21, 2012
Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S., Facebook will bring Timeline to brand Pages this month in the U.S.,
Hootsuite
NOVEMBER 14, 2022
And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.
Sprout Social
OCTOBER 16, 2023
Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.
SocMed Sean
AUGUST 12, 2018
Every thought and action we put into curating our personal image and brand is a form of marketing. Consider these five reasons why you should take a course in marketing. As humans, we are using social media to communicate with people that we might have never met, without the Internet and tools like Facebook, YouTube, and Twitter.
Ignite Social Media
MARCH 4, 2021
If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. What Brands are on Clubhouse? As one may expect, the brand’s mascot was limited to shouting “Oh yeah!”
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
Jon Loomer
FEBRUARY 6, 2023
And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Facebook. Jump to a Section. What Is Social Selling? Key Takeaways.
Rebekah Radice
JUNE 19, 2017
Oh sure, from the surface, it looks like play time… post to Facebook, add a pretty picture to Instagram, tweet a blog post. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” Get a sneak peek at the course and VIP access to bonus content!
Webbiquity SMM
OCTOBER 17, 2023
And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.
Janet Fouts
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. Here’s a great example of how promoting a page through Facebook worked for one brand.
Sprout Social
MARCH 29, 2021
As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.
Sprout Social
JANUARY 10, 2024
Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.
Jon Loomer
DECEMBER 13, 2021
The clients you work with can set you up for Facebook advertising success. Or, of course, failure. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult.
Mindjumpers
OCTOBER 22, 2014
Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Snapchat as a marketing tool? .
Buffer Social
JUNE 22, 2017
Join this course — 25 unique, social media growth strategies, delivered a day-at-a-time, for free! A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Course preview. Less is more with Facebook posting.
Sprout Social
OCTOBER 5, 2023
Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`
Jon Loomer
OCTOBER 6, 2020
Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.
Hootsuite
APRIL 3, 2023
Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?
Mindjumpers
MAY 16, 2013
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Live footage is of course the best way of documentation.
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