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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. 71% of Facebook members have become more selective about “liking&# companies. Not one bit.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? Social media marketing is all about potential audience. Very, very few.

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One of my Favorite Grayson Pictures

Koka Sexton

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. If you enjoyed this post, make sure you subscribe to my RSS feed ! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. Use get_bookmarks() instead.

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Facebook TOS - What's the Deal?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. Want to close your account?

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friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm Set it and forget it. Leave a comment!

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Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary. Do you have a facebook account? I love vocabulary games.

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Paragon Software Group – A Social Experiment

Koka Sexton

The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more. Paragon Software Group Facebook I setup a Facebook page for the company and kicked it off with a contest for a free 1TB hard driv e and some other prizes. Stay tuned for updates.