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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Go join that!

Communities

Communities Groups Groups Social Media

From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

JUNE 27, 2008

Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. Currently available tools ( such as Facebook ) still require us to put up with a lot of friction.

Web 2.0

Web 2.0 Microsoft Startup Adsense

Nuggets from Social Media workshops as of late. : Community Group Therapy

From The Information Age To The Connected Age " GigaOM

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