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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. The line between a happy customer who is now having an issue (a Brand Adversary) is VERY thin. Share this on Facebook.

Brands 243
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? which cost a Best Buy employee his job for posting it. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.

iPhone 218
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand. Tweet This!

Brands 114
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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S. Mackey, Jr.

Study 155
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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. If you have an established brand then the brand name should be in the URL . SEO for Social Media.

SEO 313
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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Your overall landing page design should include at least a version of your general branding – if your site and brand is in navy blue then include this as part of your landing pages.

Adwords 132
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11 Myths of Social Media Marketing

Webbiquity SMM

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Share this on Facebook. Not really.