TikTok’s Testing a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands
Social Media Today
AUGUST 23, 2022
As moe people turn to TikTok for search, a dedicated 'nearby' feed could be a big consideration for brands.
Branded Social Content We Love October 2023
Ignite Social Media
OCTOBER 16, 2023
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.
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How to Create Branded TikTok Content: Best Practices
Ignite Social Media
SEPTEMBER 18, 2023
One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.
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Is Your Social Media Content Really Top of News Feed Worthy?
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? Need more help?
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Is Your Content Top of Feed Worthy?
Pam Moore
MAY 12, 2017
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand?
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How 7 brands use customer marketing content strategies to deepen audience connection
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Wipe off your knees.
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How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool
Ignite Social Media
SEPTEMBER 9, 2020
As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.
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Facebook Updates News Feed
Mindjumpers
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. What does it mean for brands?
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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels
Bill Hartzer
OCTOBER 10, 2023
In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.
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How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.
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101 Facebook News Feed Update: Now What?
Jon Loomer
JANUARY 13, 2018
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Posts that get long, thoughtful replies will get priority in your feed. But we’ve heard before that pages would receive lower priority in the feed.
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How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
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How to measure brand awareness
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer
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Facebook Marketers are Already Fumbling News Feed Change
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes.
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How Brands Can Stay At The Top Of Facebook’s News Feed
Ignite Social Media
FEBRUARY 13, 2018
In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. . Facebook has been testing various News Feeds in other countries for some time now. What does this mean for my brand? .
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4 Content Ideas for Social Media Posts to Spice up Your Channels
Ignite Social Media
NOVEMBER 10, 2021
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Perhaps the rise of platforms like TikTok that thrive off of more humorous content can be thanked for this trend.
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days
Social Media Strategies Summit
SEPTEMBER 14, 2023
Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. Things are different for a brand like ESPN.
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Facebook Explore Feed: The Launch, the Test, and What Might Be
Jon Loomer
OCTOBER 26, 2017
If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have.
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167 Facebook News Feed Changes. Stay Calm. Don’t Panic.
yMarketingMatters
FEBRUARY 8, 2018
#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.
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Instagram Chronological Feed and What That Means for Marketers
Likeable
APRIL 5, 2022
At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format.
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Facebook Pages Redesign; What Brands Should Expect
Ignite Social Media
FEBRUARY 3, 2021
The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.
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How to use ephemeral content in your marketing strategy
Sprout Social
APRIL 4, 2023
Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.
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Instagram Reels: What Brands Should Know
Ignite Social Media
NOVEMBER 2, 2020
With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. Find out how to get your brand ready for Instagram Reels. What are the Potential Implications for Brands?
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.
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Social Media Stories: What Brands Need to Know About Ephemeral Content
Ignite Social Media
MAY 4, 2020
Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.
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How to Design On-Brand Instagram Stories
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.
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Tips for Developing Engaging and Discoverable Instagram Reels Content
Ignite Social Media
MAY 25, 2021
Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Increasing Discoverability of Reels Content.
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6 Things to Know About Building Your Brand Voice as a Government Agency
Social Media Strategies Summit
SEPTEMBER 14, 2021
A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.
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How to Curate a Stunning Instagram Feed with User Generated Content
Later
SEPTEMBER 1, 2019
Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . How to Use User-Generated Content on Instagram
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New TikTok Features that Brands Should Know About
Ignite Social Media
OCTOBER 30, 2023
As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.
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Buh bye Facebook “Explore Feed”
Janet Fouts
MARCH 2, 2018
Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.
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How companies use video content on social media
Visually SM
JULY 31, 2020
If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. How can I implement a video strategy for my brand? Truth is people are still on Facebook, active and consuming content — especially videos. But how is your video marketing performance?
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What Facebook’s News Feed Algorithm Means To Your Reach
Mindjumpers
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.
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The Facebook News Feed is Changing to Favor Person to Person Engagement
Jon Loomer
JANUARY 11, 2018
Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. The brand stuff is fine, too, but there’s a lot of it. .” It sounds bad.
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Instagram Tests New Chronological Feed with “Latest Posts” Prototype
Later
FEBRUARY 17, 2020
The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.
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How to use data for content curation
Sprout Social
MARCH 4, 2021
With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in.
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140 5 Best Tools To Embed Facebook Feed On The Website
Social Media Marketing
MAY 20, 2019
That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily. Come, let’s have a look at each one.
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Facebook News Feed: Website Speed Gets Higher Priority
Jon Loomer
AUGUST 7, 2017
Facebook is constantly tweaking their news feed algorithm. The latest impact of the algorithm to the Facebook news feed: Website speed. Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed.
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Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.
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