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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Nielsen BuzzMetrics.

SM2 202
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection.

Vocus 188
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Klout and Kred.

Blogger 196
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Get off your ass, forgetting Facebook, dark side of content

Jeff Esposito

It was a good time and I became friends with my co-finalists, Stacey from Vocus and Carly from the San Francisco Ballet. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude.

Vocus 39
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Go beyond writing a press release , a blog or posting company content into social streams. Invite readers to comment on your blog or answer a question in Facebook by making it easy for them. Make Sure to Make Friends. Be sure to share liberally.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.

Twitter 279
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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Make your content at least semi-friendly for search engines. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content.

Facebook 167