Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Sound familiar?

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Social Media How To Survey Analytics 215

Socialmedia.biz

OCTOBER 30, 2018

After the Cambridge Analytica scandal, Facebook has been on a rigorous crusade to clean up its image and show its users not only that their data is safe but that they will only be receiving relevant and original content within their News Feed from now on. Improving Content Web Wide . News Feed Algorithm .

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Content Facebook Feed Feedly 119

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Rebekah Radice

AUGUST 28, 2017

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes. How to Tell Your Brand Story on Facebook.

Brands 111

Brands Facebook How To Upcoming 111

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

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Small Business Groups Groups Examples 92

Mindjumpers

AUGUST 7, 2013

So the question is – does this popular app hold any possibilities for brands to explore? Besides sending coupons, there are other ways you could use Snapchat for business; you could send sneak peaks of your product or an upcoming event. Similar Posts: How to Make a Great Contest on Facebook. 3 Ways To Great Social Content.

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Brands Discount Upcoming Eventful 264

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat.

Brands 91

Brands Facebook Upcoming Real Estate 91

Ignite Social Media

MARCH 22, 2019

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. Cleanup for Spring. Host a Fresh UGC Contest.

Content 156

Content UGC How To Hashtag 156

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. 1 Prioritize User-Generated Content.

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UGC Facebook CPA Upcoming 167

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

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Analysis Social Media How To Hashtag 186

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Likeable

DECEMBER 4, 2018

This year, there was no shortage of innovation in social content. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week?

Brands 63

Brands Content Library Film 63

Likeable

AUGUST 27, 2018

But there’s more to their content than vacation selfies and gorgeous views. Here’s what four hotel brands are doing right—and what your brand can learn from them. The Facebook feed of Four Seasons is largely repurposed content from Instagram. Takeaway: Are your followers already posting about your brand?

Hotels 64

Hotels Brands Facebook Travel 64

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

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Brands Marketing Message Boards Advertising 127

Ignite Social Media

OCTOBER 5, 2016

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless. Announce Your Upcoming Live Stream. Plan Ahead.

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Tips Facebook Upcoming Smart Phone 166

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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B2B Company Facebook Video 225

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Fans engage with brand pages to express themselves. Keep it simple.

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Engagement Facebook How To Upcoming 273

Rebekah Radice

AUGUST 28, 2017

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes. How to Tell Your Brand Story on Facebook.

Brands 60

Brands Facebook How To Upcoming 60

Ignite Social Media

NOVEMBER 11, 2019

Whether on Instagram, Facebook, Twitter – we all have our go-to people who we love to see what they’ll create next. Here we’ve curated a small list of Instagram content creators from a wide-range of industries that inspire us daily and hopefully they’ll inspire you, too! Who are your favorite Instagram content creators?

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Instagram Content Fashion Upcoming 107

Firebelly

NOVEMBER 17, 2010

Below are Firebelly’s upcoming speaking engagements. Social Media & Brand Management. Using Content & Conversation To Build A Vibrant Community. Top 10 Tips For Facebook Marketing. We hope you can join us! December 8, 2010. 2010 American Society of Consulting Arborists (ASCA) Annual Conference. Duncan Alney.

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Upcoming Engagement Conference Consultant 100

Jon Loomer

AUGUST 9, 2017

Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. It never seems to stop.

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Eventful Facebook Upcoming Advertising 150

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

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Eventful Facebook Analytics Aggregator 167

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This has always been the cornerstone of my Facebook ads strategy. It’s the focus of my upcoming training course on Strategic Traffic. They know your brand. Remarketing Audience.

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Facebook Training Cost Buy 176

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 Did you know — Netflix has 223.09

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Analysis Social Media Strategy Meme 98

Buffer Social

DECEMBER 21, 2023

I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. Facebook isn’t a priority for our social media strategy as it’s not a channel where we’ve historically had great performance. Here’s how.

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Social Media Content Meme Metrics 97

BeingOptimist

AUGUST 14, 2023

With the advent of technological advancements, marketers have come up with different ideas but it comes to strategic Facebook like streaming for audience engagement. Are you wondering how to get started with this Facebook live-streaming strategy? Why Livestream on Facebook? Stay connected to your ordinance in real-time.

Engagement 40

Engagement Facebook How To Upcoming 40

Sprout Social

JANUARY 3, 2017

Join our Facebook community for weekly notifications or take note on the topics and dates below. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. One solution?

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Upcoming Social CRM Tourism Travel 63

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? As always, it all starts with content. Instagram Content Ideas for Businesses. Instagram audience is spoiled: They see great content every day. And should we even bother?

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Instagram Strategy Marketing Upcoming 217

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

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Report Data Social Media Content 121

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Yes, Facebook does really seem to be encouraging us to use live video.

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Feed Feedly News Facebook 165

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Ignite Social Media

MAY 23, 2016

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Facebook 360 Video. Facebook Live.

Features 112

Features Social Media Brands Retail 112

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. Content published between Monday and Wednesday recorded a 3.5% With an average of 1.47 below average engagement rate.

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Engagement Facebook Hubspot Upcoming 122

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

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Class LinkedIn Brands Microsoft 100