Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 136

Trends Social Media Authentication Social Graph 136

Ignite Social Media

SEPTEMBER 22, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present. These videos are usually well under 60 seconds and are perfect for social media consumption.

Trends 120

Trends Social Media Authentication Social Graph 120

The Realtime Report

SEPTEMBER 8, 2022

TikTok has led the charge in this shift, with its interest-based algorithm showing preference to, and therefore fostering, niche content. The discovery of content and users that appeal to your particular niche has been made much more possible by TikTok’s algorithm.

Social Graph 91

Social Graph Comparison Features Communities 91

Twist Image

MARCH 7, 2013

Do you remember Facebook before the timeline. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. before newsfeed? Who is laughing now? Nothing is.

Social Graph 103

Social Graph Facebook RSS Feed 103

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

Strategy 91

Strategy Marketing Banking Influencer 91

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it? Media is just media. It's doubtful. In short: that's a tall and hard order to deliver.

Facebook 107

Facebook Automotive Press Release Banking 107

Twist Image

JUNE 26, 2015

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published).

Brands 40

Brands Retail Social Graph Repository 40

Proactive Report

JANUARY 29, 2013

Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. It is a search based on your social graph.

Brands 85

Brands Social Graph Feed Feedly 85

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Recent examples include search plus your world and the recent inclusion of the knowledge graph. For the first time, Google has the capacity to value content you create on other platforms.

Google 125

Google Content Construction Social Graph 125

Twist Image

MAY 29, 2012

What is Facebook ? We're looking for the business of Facebook. What does Facebook sell? we wind up in one place: Facebook is a media company. Is that how the c-level suite of Facebook would define themselves? Why are we trying to make Facebook be like every other media business? You could say advertising.

Facebook 108

Facebook iPad Social Graph Apple 108

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. In that social graph are all the places you hang out online. This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

FEBRUARY 8, 2013

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. What has changed since 2008, is that brands have become increasingly smarter at this, and many more players have entered the fray. The growth of content marketing and native advertising also validates this.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Twist Image

JULY 3, 2012

Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? It won't just be a tweet, it could be something on LinkedIn and Facebook too. That's not part of our social agreement. brand evangelist. social agreement. social contract.

Social Graph 102

Social Graph Publishing LinkedIn Advertising 102

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It becomes a strange form of content churning as they continually post content to get as many of these likes per post as possible. It''s not just Facebook.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

JUNE 12, 2012

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" There was a massive call to action in the bottom right-hand corner of the print ad that said something like: "to lean more, please follow us on Facebook.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. soldiers on.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

MARCH 14, 2012

Now, we have online publishers roping consumers in with compelling content and then spreading the one story out over multiple pages to generate as many page views (which equal more ad impressions) as possible. Personally, I try not to read any content online from a publisher that doesn't have a "read as a single page" feature.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Twist Image

JANUARY 21, 2013

Life after Facebook , Twitter , Instagram and YouTube ? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. Can't imagine it, can you? But Tinder is Hot or Not or Face Mash with a purpose.

Trends 111

Trends Klout Social Graph Mobile 111

Twist Image

OCTOBER 2, 2012

True story: our brand-new dryer broke down. It's not hard to tweet out the brand name in an effort to publicly shame them into speeding up the process. It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not even one year old.

Social Graph 101

Social Graph iPhone Apple Research 101

Twist Image

MARCH 3, 2011

It's a huge value add to the core content and it opens up the piece of content from a one-way diatribe into something that looks like engagement and - with a lot of activity and back-and-forth - a conversation. If they feel like it's something relevant to their social graph, they can tweet it. It creates more chatter.

Comments 108

Comments Findability Social Graph Aggregator 108

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. But which social media monitoring tool is the best for your brand? Social Mention 16. Brand24 17.

Tools 98

Tools Social Media Sentiment Price 98

Twist Image

JULY 18, 2011

It's amazing to see how many people retweet other people's links without even clicking on it to see if it's good and/or worthy of sharing with their own social graph. If you publish a 500-word Blog post and it gets retweeted five seconds after you tweet about it, odds are that person never even looked at your content.

Types 111

Types Twitter Wikipedia Social Graph 111

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Tweet This!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Twist Image

JUNE 19, 2015

Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). it meant something. It's human nature.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. Generating x% increase of website visits through social media channels. Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below).

Social Media 260

Social Media Analytics URL Campaign 260

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

DECEMBER 20, 2010

Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not. Building social graphs has not been part of our PR practice. What does their social graph look like?

Social Graph 69

Social Graph Analysis Survey Data 69

Proactive Report

SEPTEMBER 23, 2013

But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms. Why does it matter?

Social Media 61

Social Media Social Graph Reddit Social Networking 61

Convince & Convert

APRIL 20, 2016

While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work.

Feed 60

Feed Feedly Instagram How To 60

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Mindjumpers

OCTOBER 19, 2011

Tweet Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained.

Apple 199

Apple iPad Feed Feedly 199

Direct Marketing Observations

DECEMBER 3, 2010

14) This article in July from Wired really touched on a lot of truths in social media that we all know about and in some cases actually do, but don’t admit. Gaming the System: How Marketers Rig the Social Media Machine. The Old Spice Voicemail Generator. 16) Stick this QR-Code Generator in your back pocket.

Sites 235

Sites Social Media Tools Storify 235

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses.

Social Media 47

Social Media Facebook Marketing CPM 47

Proactive Report

SEPTEMBER 5, 2012

Facebook ranks #2 for the BlogHer sample with Twitter and Pinterest right behind. The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook. Know who is in your social graph and where they go to get trusted information. Posted by Sally Falkow.

Reputation 90

Reputation Sample Samples Social Graph 90

Twist Image

JUNE 9, 2011

It's not complicated to do (in fact, it's simple) and if you're not one for one-long form content, the better news is that you can publish this voice, opinion or idea of yours in as little as 140 characters of text. Social Media is a great humility check. Do this to see if your content resonates. social media. publishing.

B2B 103

B2B Social Graph Publishing Widget 103

Firebelly

JANUARY 29, 2010

A blog will allow to attract very targeted prospects by providing content but just as any other marketing approach, it can also damage your business if not done correctly. Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”.

Marketing 100

Marketing Feed Reader Paid Search SMS 100