Likeable

DECEMBER 4, 2018

This year, there was no shortage of innovation in social content. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. New York Public Library. E-book or Instagram Story?

Brands 63

Brands Content Library Film 63

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. From Facebook: Our goal is to put your logo next to your content wherever it appears in Facebook.

Publishing 150

Publishing Trends Facebook Library 150

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Table of Contents. Table of Contents. Test and track Facebook Ads data. Leverage retargeting.

Conversation 127

Conversation Tips Facebook Advertising 127

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Create and brand your TikTok account. What is TikTok marketing?

Brands 89

Brands Marketing Influencer Analytics 89

Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. UGC is perfect for ads.

UGC 82

UGC Content Strategy How To 82

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Use Pause All to stop scheduled content. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

agora pulse

DECEMBER 4, 2019

You’ve heard about Facebook Creator Studio and now wonder why you should pay for a third-party social media management tool. If you manage a number of Facebook pages, and they play a big part in your social media strategy, you’ve heard of Facebook Creator Studio. What Is Facebook Creator Studio and What Can It Do?

Facebook 82

Facebook Social Media Management Library Metrics 82

Likeable

MARCH 18, 2020

But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Lululemon: Instagram Live. MOMA: Free Classes.

Brands 102

Brands Apparel Class Hosting 102

agora pulse

MAY 3, 2017

If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Here are eight ways to manage multiple Facebook accounts without going nuts. Make an Image Library.

Facebook 153

Facebook How To Social Media Management Report 153

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We’re going to launch it this semester, but it deals with account management, brand guidelines, best practices, tips, and tricks.”.

Collaboration 226

Collaboration How To Education Team 226

Ignite Social Media

JULY 10, 2017

Creating content sounds simple enough on paper, right? But it’s anything but simple when you’re looking at a content deadline on your calendar and don’t know where to go from there. There’s a lot to consider when creating content for a brand, so it’s key to get this stage right. Brainstorm & Plan. Video post?

Content 106

Content Compete Process Library 106

Later

SEPTEMBER 29, 2020

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels. And this is a great strategy!

Video 77

Video Content How To Instagram 77

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. Table of contents.

Video 145

Video Facebook Notification API 145

Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Shoppable Instagram. Inspiration Galleries.

UGC 62

UGC Tools Content Authentication 62

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

B2B 136

B2B Social Media Strategy LinkedIn 136

Jon Loomer

NOVEMBER 4, 2018

During the past year, I experimented with a Facebook Messenger bot. This isn’t meant to be an indictment on Facebook Messenger bots. You will have no problem finding examples of success stories of brands using them in productive and even profitable ways. Have a question about Facebook ads? Ask a question.

Facebook 167

Facebook Software Comparison Cost 167

agora pulse

JUNE 29, 2017

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? Facebook uses the data it obtains from people’s actions on Facebook to assist in deciding which people within the target audience you have chosen for your ad campaign should get priority in seeing your ads.

Facebook 145

Facebook Campaign Conversation Data 145

agora pulse

MARCH 15, 2017

Facebook Live Videos are popping up every where now, and for good reason. When Facebook Live first rolled out, you had to either spontaneously go live or promote your broadcast without a link where potential viewers could sign up for your live video. How To Schedule a Facebook Live Broadcast.

Tools 121

Tools Facebook Notification Video 121

Keyhole.co

MARCH 24, 2024

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

Communities 59

Communities Social Media Strategy UGC 59

Techipedia: Tamar Weinberg

AUGUST 21, 2012

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

Facebook 274

Facebook How To Drupal MySpace 274

Sprout Social

JUNE 9, 2022

It inspires purchase decisions, helps with product research and gets consumers closer to brands. But, perhaps most importantly: The majority of TikTok users feel closer to brands that are creating authentic and human content on the platform. Ideally, you should be using your official brand name to make it recognizable.

How To 134

How To Video Library Apple 134

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

AUGUST 8, 2017

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. Facebook wants us to use video — a lot of video — and this is just one of the ways they are encouraging it.

Video 139

Video Facebook Real Estate Features 139

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads? Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl.

Skills 195

Skills Social Media Marketing Influencer 195

Convince & Convert

AUGUST 11, 2021

But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. Social selling is much more about sharing quality content than driving a sales angle.

Training 172

Training Forums Team Curation 172

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Pixlee

APRIL 4, 2019

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. This is especially true for brands trying to reach millennials and Gen Z. Facebook can be a fickle source when it comes to sourcing user-generated content.

Platform 69

Platform UGC Social Media Content 69

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145

Curation HootSuite Tools Content 145

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers.

UGC 52

UGC Content Widget Influencer 52

Convince & Convert

JANUARY 23, 2014

The New York Library’s Photo Booth Selfies. Inspired by the selfie trend, the New York Public Library has installed photo booths at its 42nd Street and mid-Manhattan locations as a way for guests to capture and share a fun image from their visit. Have you seen any creative uses of brands leveraging selfies in social media creative?

Examples 162

Examples Social Media Content Film 162

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 88

Loyalty Brands How To Discount 88

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere. View all of the content you’ve scheduled, add notes to certain days, adjust send times, identify publishing gaps and more. “If

Mobile 139

Mobile Notification Collaboration Library 139

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. iMovie has a library of transitions to help spice up your videos and supports 4K resolution.

Team 127

Team Video Tools Marketing 127

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. Sprout Queue – Lets users keep a list of content that is scheduled to go live in the future.

Review 155

Review Social Media Management Price Collaboration 155