Sherrilynne Starkie

APRIL 13, 2018

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue.

News 230

News Survey Journal Influencer 230

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. It''s not for the intelligentsia.

Brands 94

Brands Journal Airlines Publishing 94

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter' Any social media updates that we missed?

News 173

News Adsense Social Media Facebook 173

Proactive Report

OCTOBER 25, 2011

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. Partner with news websites looking for content. What does that mean? Her advice?

Journal 99

Journal News Digg Sports 99

Social Media Strategies Summit

APRIL 22, 2021

Rather than just discussing this in a few throwaway posts, the University of Nebraska-Lincoln has built a whole social content campaign around it. As well as showcasing visual elements of the new branding, this campaign directs viewers toward a dedicated landing page that explains the new logo and goes in-depth on how it came about.

Education 264

Education Examples Social Media Meme 264

Buffer Social

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brands 82

Brands Marketing Hosting Eventful 82

Twist Image

MARCH 23, 2018

Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. At what price marketing?

Issues 51

Issues Journal Retail Reddit 51

The Realtime Report

JUNE 10, 2014

.” The person behind the account initally remained anonymous “because he wants the attention to remain on the pay-it-forward activities rather than himself,” reported the The Topeka Capital-Journal. ” So what does all this mean for brands? ” Has your brand tried social media scavenger hunts in the past?

Twitter 175

Twitter Brands Trends Campaign 175

Twist Image

OCTOBER 11, 2013

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. How do you make your content resonate? All of the time.

Content 106

Content Marketing Press Release Journal 106

Twist Image

JUNE 13, 2013

How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. " Woe the brand that is not creating, publishing and curating relevant content. Still, many brands struggle with their digital content.

Content 102

Content Tumblr Marketing Journal 102

Bill Hartzer

JANUARY 8, 2014

Many companies and brands (I guess I could call myself a brand) have websites that contain a blog, and just as important, a social media presence. But have you ever thought of the content that you’re actually producing, writing, and posting on your social media profiles and pages? It is even on the same topic?

Content 91

Content Sites Journal Social Media 91

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. What are the common topics?

Engagement 56

Engagement Social Media Brands UGC 56

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+.

News 161

News Sites Google Content 161

Twist Image

JUNE 18, 2013

What do you think makes someone''s content relevant? During the Q&A session, someone asked: How do you come up with the content for your blogs? I can''t read, watch or listen to enough content. I''m weeding through a lot of content at the bottom of the digital sea to find some chum. I''m an infovore.

Content 111

Content Journal YouTube Google 111

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. It took a mere six months for the company to turn that around by releasing a full native mobile app experience, that gave consumers a new way to look at Facebook. Not Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. According to Instagram, they’ve learned that younger audiences, in particular, are “ spending more time with amateur content creators and less time with professionals ( Instagram ).” Brands will need to invest in social ads.

Trends 143

Trends Social Media Instagram Influencer 143

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. As customer expectations continue to rise, the successful use of chatbots will be a key factor in keeping your brand trending upward.

Examples 185

Examples Real Estate Hotels Marketing 185

Twist Image

MARCH 29, 2018

Welcome to the 4th edition of The Long Tales - the best in business innovation content. The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. but all brands. You are fatigued by all this Facebook and data news.

Issues 55

Issues Content Privacy Journal 55

Convince & Convert

JULY 5, 2013

From Cision , a free online content marketing kit. They work alongside media relations and branded communications. Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms. This week: From ExactTarget , 20 winning email designs for download.

Social Media 141

Social Media Brands How To Case Study 141

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Sherrilynne Starkie

JANUARY 11, 2013

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. When we read a newspaper article or watch a story on the TV news we expect that the reporting to come from a solid base of ethical journalism.

Blogger 265

Blogger Journal Review Guidelines 265

Twist Image

JANUARY 28, 2012

Look at the combined audience of platforms like Blogging, Podcasting, Twitter , YouTube , Facebook and more. What you are confronted with is a very interesting journal of how we - as a culture - are. The brand struggle. Going back in their timeline, the content was strong and transparent. Brands are not people.

Brands 100

Brands YouTube Journal Authentication 100

Proactive Report

MARCH 31, 2014

People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? They have a complete unit set up for producing content – Red Bull Media House. Not really.

Brands 80

Brands Content management systems Journal Skills 80

Myrland Marketing

OCTOBER 4, 2018

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.

Brands 49

Brands Journal Case Study Social Media 49

Twist Image

SEPTEMBER 18, 2015

Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Can we have too much great content? It's doubtful.

Content 40

Content Hubspot Journal Publishing 40

Twist Image

OCTOBER 28, 2011

Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. Here are the 10 questions that every content creator must ask their subject: How do you spell your name? TwistImage (wrong!)

Questions 100

Questions Content Journal LinkedIn 100

Later

JUNE 26, 2019

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! . Never heard of a Facebook Messenger bot before?

Facebook 68

Facebook Training Education Questions 68

Twist Image

AUGUST 1, 2012

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. So, with that, it comes off as a subtle version of advertorial content.

Content 109

Content Findability Press Release Publishing 109

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. In other words, they’re an ideal market for a brand like Tylenol. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journal 175

Journal Compete Team Klout 175

Ignite Social Media

SEPTEMBER 27, 2016

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94% ; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. Think About Production Values. Practice Makes Perfect.

Facebook 60

Facebook Film Video Journal 60

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Can your content plan survive on 6-second videos? Can your content plan survive on 6-second videos?

Consultant 190

Consultant Journal Flickr Resources 190

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Journal 81

Journal Report Groups Groups 81

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Consider as well as your target audience, business goals and the content itself. Users on average spend 23.5

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are.

Marketing 142

Marketing Class Skills Trends 142