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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). Let’s talk about what Gated Content is, how to set it up, and when this might be most useful. What is Gated Content?

Content 211
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

Brands 144
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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

Examples 113
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Should Your Brand Be on Clubhouse?

Ignite Social Media

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow.

Brands 180
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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 288
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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

Brands 228
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New TikTok Features that Brands Should Know About

Ignite Social Media

As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. Ignite Social Media recently hosted representatives from TikTok at their Michigan and North Carolina offices. This creates a more engaging, branded experience.