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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 186
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Below are five ways advocacy builds brand reach. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform.

Brands 84
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236
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Does A Personal Brand Scale?

Twist Image

After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. content marketing world. We both questioned whether or not this was even possible. business book. david usher.

Brands 75
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Rich Meyer.

Review 152
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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

It’s also because you can add personal touches and communicate the brand voice in a way that’s just not possible with banners. As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. The possibilities are almost endless. These are just three examples.

Twitter 132