Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. Twist Image does not create content for content’s sake.

Content 100

Content Marketing Cost Buy 100

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Yelp’s available on iOS and Android.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Firebelly

AUGUST 8, 2012

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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Curation Publishing Content B2B 194

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. What can other comic franchises teach us about content marketing?

Content 100

Content Committee Marketing Consultant 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Firebelly

MAY 27, 2010

| Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Social Media Marketing

DECEMBER 18, 2012

It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. It was the photo sharing site of choice. Backed by Yahoo!,

Instagram 168

Instagram Flickr Privacy Policies 168

Firebelly

AUGUST 3, 2010

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well.

Facebook 216

Facebook Paid Search SMS Syndication 216

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

Social Media 60

Social Media Case Study Brands Fashion 60

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Kikolani

FEBRUARY 25, 2016

It’s extremely hard to think about digital marketing without considering content production. To that end, you study and do everything you can to create top-notch content for customers to like and trust your brand. But ask yourself: have you tackled the most fundamental problem? Remember: Keywords Aren’t the Only Key .

Content 82

Content Flickr SEO Engineering 82

Waxing UnLyrical

AUGUST 11, 2014

Image: Steven Depolo via Flickr, CC 2.0. Content Curation: 3 New Tools To Discover & Share Content. Why: Do you keep headingto the same few content sources, over and over again, looking for inspiration? Why:Storytelling is vital to the success of your brand because of its connection-building power.

Curation 219

Curation Hashtag Consultant Flickr 219

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

Facebook 160

Facebook Paid Search SMS Syndication 160

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Image: AJ Cann via Flickr, CC 2.0. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content. A great read if you’re focusing on building out your content strategy. How Does A Brand Build Loyalty?

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Can your content plan survive on 6-second videos?

Consultant 190

Consultant Journal Flickr Resources 190

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. How does your brand conduct a stellar campaign?

Campaign 194

Campaign SMS B2B Case Study 194

The Marketing Blog

MARCH 26, 2010

32 am How People Respond to Your Online Content Jump to Comments One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year , which describes how people react to your content. What I really like is the visualization and the manner in which it has been clustered.

Web 2.0 138

Web 2.0 Content Startup FeedBurner 138

Firebelly

OCTOBER 8, 2009

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

Content 100

Content Paid Search SMS Syndication 100

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Campaign 140

Campaign Facebook Paid Search SMS 140

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Image: Mike Licht via Flickr, CC 2.0. Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask.

Consultant 191

Consultant SEO Flickr Blogger 191

Firebelly

MARCH 11, 2010

People are on Facebook to primarily interact with their family and friends - not your brand. Providing exclusive content, promotions and discounts, in addition to asking and answering questions to identify and solve problems or concerns is a great place to start. I think the Walgreens Facebook Page does a fantastic job of this.

Facebook 132

Facebook Paid Search Discount SMS 132

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Harp Interactive

JANUARY 12, 2011

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! If your business Facebook Fan page was no longer accessible?

Social Media 296

Social Media Resources RSS LinkedIn 296

Waxing UnLyrical

DECEMBER 4, 2013

Image: Kris Olin via Flickr, CC 2.0. Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Consumers listen to other consumers more than they do to brands.

Storify 216

Storify Marketing Flickr Hashtag 216

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Adam Cohen

APRIL 12, 2012

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? And here it is.

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage.

Buy 100

Buy Facebook Paid Search SMS 100

Firebelly

MARCH 3, 2010

Facebook For Business View more presentations from Firebelly Marketing. Not that others were less noteworthy, but that this presentation armed people with some serious Facebook ammunition. Below is the edited slide deck from my presentation. Slideshow URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Facebook Paid Search SMS 100

Waxing UnLyrical

JANUARY 22, 2014

Image: Chuck Hagel via Flickr CC 2.0. Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Microvideo is the perfect way to do that, and creating compelling content using Vine or Instagram can spread quickly.

Instagram 212

Instagram Flickr Video Social Media Management 212

Firebelly

JULY 23, 2010

Digitalia | Indianapolis Social Media Marketing « How One Unhappy Customer Multiplies Across Social Media | Main | Social Media News: Top 5 Stories of the Week » July 23, 2010 Jakes Take: Facebook Hits The Big 5-0-0 This week, Facebook announced that it now has over 500million users. Your comment has not yet been posted.

Facebook 113

Facebook MySpace Paid Search SMS 113