Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. Humans can relate to emotional content, and laughable content is always golden. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236

Laurel Papworth

OCTOBER 1, 2011

Mr Cameron said talks were to be held with companies such as Twitter, BlackBerry and Facebook, as well as the intelligence services, to discuss actions that could limit their reach, to help prevent further disorder. The Ripple effect sees content move from Twitter to YouTube to Facebook to Livestream to Tumblr, to Google Plus.

Journal 111

Journal Flash Mob Communities Digg 111